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Life, 1912-03-07 · page 48 of 60

Life — March 7, 1912 — page 48: what you’re looking at

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Life — March 7, 1912 — page 48: Life, 1912-03-07

What you’re looking at

This page is primarily **advertising for Standard Tire Protectors**—a rubber covering applied to vehicle tires to extend their lifespan. The left side features a detailed product advertisement with diagrams showing common tire damage (loose tread, stone bruise, punctures, blowouts). The advertisement uses business-focused language ("good business," "sound finance") to market tire protection as preventative insurance, arguing it's cheaper to apply protectors than repeatedly buy new tires or resort to retreading (a repair process the ad criticizes as inferior). The right side contains two unrelated items: a literary excerpt from a satirical piece called "A Few Remarks" by Simon Ford, humorously describing a spa massage that leaves the narrator bruised and sore, and an advertisement for "Pandora's Box," a book by John James Mitchell published by Frederick A. Stokes Company. The page is primarily commercial rather than satirical, typical of *Life* magazine's mixed content format combining humor, literature, and advertising.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Jab Puncture Stone Bruise Worn Through Away with Repair Kit and the Expenses of Unprotected Tires TOP tire troubles before they come—just as you insure your house before it burns. It is good business, it is sound finance, it is com- mon sense to apply Standard Tire Protectors to any tire, even before you give it a mile of road use. Standard Tire Protectors are not an accessory of the needless or novelty type—they are pure com- mon-sense business insurance, which carries with it freedom from tire-worries, delays, and aggravations. Standard Tire Protectors will double the life of sour tiresand more! They are made of the toughe: rubber known today. By applyin these Protectors to your new tires, you save ycur tires from ordinary wear. e Protectors will wear longer than the ‘bare tires Wou'c wear —but when the Protectors do eventually wear out—then you have only to bv new Protectors instead of buying new tires at a greater expense. Convert your plain-tread tires into non-skid tires without eatra cost! Your good business juds- ment dictates that are madein non-ekid tread as well as plain—a non-skid tread so made that it grips any road surface w clawdike tenacity and wears too. Therefore, at one operation and without any extra expense, you get skidding protection in addition to tire protection when you apply{Standard Tire Provectorato your tires, Retreading a tire ts worse than a waste of pon-kid tire. AS a money. Your tire comes back to you looking every Baa: ia fcc. Bota a now, Ufe and strength of the fabri and destroyedty the Intense heat necessary tothe omy gal retreading proc lard Tire Prot Wvantages, tnstead of rereading your wed tires "They wil to delay giving your tires ths protection. thove 0} Fractions maybe had ia all regclarsices atures, ous, ove Taisen Cres fubs and all seth tire ee EC any tres "They are eay applied tnt hich ts something your vulcanized-on_ ew minutesare beld om feb and Ut tread could not pomibiy do. ‘ed teriden, without by inflation pressure—no mechanical atachioe =, ‘or gravel cannot get between the Protector ‘read tire istoan almost pew and the Ure. Write today for Free Book on Tire Protection. DEALERS: Lf you are act getting yoor share of the bosizess sow being created for our dealers by oor muminoth advertising campaign, get our dealers’ propealtion, We are ailing Protectors now in oor city. The Standard Tire Protector Co. SOS E.Martet St, Akron, Oto = ————— Wagner up and down my vertebrx, run- ning scales, twiddling up in the treble and thundering down in the bass, just as if I were the keybeard of a Steinway grand—an illusion doubtless heightened by the ivory whiteness of my skin. He wound up by playing that grand show-off piece, the “ Battle of Prague,” while I joined in with the “Crics ef the Wounded.” It was a fine rendering, no doubt, but next time Iam to be played upon I shall ask for a soft andante move ment—a Chopin nocturne, say. (From “A Few Remarks,” by Sim Ford. Copyright, 1903, Doubleday, Page & % Co.) , and was taken in hand by a muscular attendant, who proceeded to manipulate me with great violence. He began upon. my chest, upon which he " and swooped down upon my diges- tive organs. Manipulation consists of joining, dismembering, bruising and rending limb from limb, and may be pressed until he lifted his feet off the floor and my shoulder-blades made dents in the marble. I mildly asked if it was absolutely necessary that my respiratory organs should thus be flattened, to which he replied, with a rich Turkish accent. “Come off, young feller! I know my healthful, but it is not popular with me. This man said he was a pianist also and that he could manipulate and at the same time strengthen his fingers and improve his technique; and to illustrate, he struck a few resounding chords in the small of my back and then proceeded to interpret 310 Readers who remember “Amos Judd” and “The Pines cf Lory" will by no means be disappointed in Mr. Mitchell's new book. —Philadelphia Press, « PANDORA’S ‘ A refreshingly original story, told with great skill, is * Pandora's Box.” —Brooklyn Eagle. By JOHN AMES MITCHELL Author of “Amos Judd,” “The Pines of Lory,"ds Editor of Life. Four illustrations by the author. $1.30 net; prepaid St42 FREDERICK A. STOKES COMPANY Publishers New York comicbooks.com