ComicBooks.com Register / Loginit's free!

Life, 1912-03-07 · page 47 of 60

Life — March 7, 1912 — page 47: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — March 7, 1912 — page 47: Life, 1912-03-07

What you’re looking at

This is primarily a **vintage advertisement page**, not political satire. The main content is two ads: a Boston Garter (women's undergarment supporter) and Pebeco toothpaste. The text on the left is a **humorous personal narrative** about visiting a Turkish bath or spa. The author describes the absurd discomfort of the experience—sitting on scorching furniture, leaping between towels to avoid burning feet, emerging "like a found drowned" body. It's comedic exaggeration meant to entertain readers while the ads sell products below. The Pebeco ad uses **testimonial marketing**: a wife's friend enthusiastically recommends the toothpaste, converting the skeptical wife despite its 50-cent price (presented as expensive for tooth paste at the time). The ad emphasizes whitening and "acid mouth" protection via "Acid-Test Papers." The Boston Garter ad shows the product's construction with "pad type" and "cord type" options for women's and children's supporters. This represents early 20th-century **advertising mixed with entertainment content**—typical Life magazine strategy.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

MAKERS, BOSTON Alsomakersof the famous Zar Sus Hose Supporters for women and children. other panoplies of rank, I arranged them in a neat pile in the center of the room and placed the chair upon them. This simple precaution I had learned while occupying a room separated from its fel- lows by low partitions, Your neighbor may be a disciple of Izaak Walton, and during your sleep, or absence, may take a cast over the partition with hook and line. What could be more embarrassing than to have one’s trousers thus surrep- titiously removed! I am a lover of the “gentle art” myself, but I am ever loath to be played for a sucker. I was now ushered into the “hot room,” where a number of gentlemen were lolling about and perspiring affably and fluently, Being of a timid, shrink- ing nature, I was somewhat em- barrassed on entering a room thus filled with strangers, and the more so as I realized that too bizarre and st my willowy proportions. So I flung my- self with an affectation of easy grace upon a marble divan, but immediately arose therefrom with a vivid blush and a large blister. I then sat upon a secth- ing chair until I came to a boil, when I rose up and endeavored to alleviate my sufferings by restlessly pacing the room. A few towels were scattered about, and as the nimble chamois leaps from crag to crag, so leaped I fron towel to towel in my efforts to keep my feet off the red- hot floor. Having basked in this room until I was quite aglow, I summoned the * attendant and told him he could take.me out at once, or wait yet a little longer and remove me through a hose. I then passed into the “manipulating room,” where I was laid out on an unelastic mar- ble slab like a “found drowned” at the “A Girl Friend of My Wife’s has used Pebeco a long time—is most enthusiastic about it. She often recom- mended it to my wife, who was deterred from buying it because of the price, PEBECO “*Yet my wife is by no means saving when it comes to talcum and other toilet articles. She merely couldn’t make up her mind to pay 50c for a tooth-paste when she could buy others for less and knew of nothing better. “*But those scented, flavored pastes satisfy her no longer. She now wants no other tooth-paste, powder or wash, be- cause she has used Pebeco and says the cleanliness and freshness that follow its use are wonderful and that her teeth are whiter than ever before.”” Tubes of Pebeco Tooth Paste are so large, and so little is needed for perfect results, that at 50c a tube there is no cheaper dentifrice. Send for a Ten-day Trial Tabe and Acid- Test Papers LEHN & FINK 108 William Street New York TOOTH PASTE Send for a Trial Tube and Acid-Test Papers and try Pebeco yourself ‘You’ Il find that Pebeco not only whitens the teeth, but best of all, it protects them against decay caused by ‘‘acid mouth.” With the test papers you can defermine the condition of your mouth and prove the anti-acid properties of Pebeco. LEHN & FINK, 108 William Street, New York Gentlemen—Please send me Trial Tube of Peb Tooth Paste; also Acid-Test Papers. (Write your name and address fully and plainly) | Name. Street, comicbooks.com