Life, 1912-03-07 · page 4 of 60
Life — March 7, 1912 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content features: 1. **Goodrich Tires advertisement** (left): Emphasizes the company's role in marking America's highways as a public service. References overcoming obstacles and mentions the "Goodrich Tough White Tread" tire line. 2. **Old I.W. Harper Whiskey advertisement** (right): Promotes their product as "the kind your grandfather used," emphasizing authenticity and guaranteed original packaging. Distributed by Bernheim Distilling Co., Louisville, Kentucky. 3. **Small cartoon** (bottom left): Titled "New Design for a Ballot Box," shows a figure depositing something, likely satirizing women's suffrage—a contemporary political debate when this magazine published. The page reflects early 20th-century advertising alongside light political commentary on voting rights.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Its our business __ to.surmount Obs: o EE a = \ TA Juana [SOneGeLeS / be obstacles. Only Goodrich per- severance coupled with Goodrich facilities could hew the long, rough path which led tothe perfection of the Goodrich “Tough White Tread”,—and all that name now stands for in assurance of tire quality and stamina. But the goal was reached,—to the tire user’s gain. Our success in this then led us to our latest task:—the road- marking of the tourable highways of America. This project is for the benefit of every motorist; be he user “ GOODRICH TIRES or not, and enough of the work has been done to measure its great value. Hundreds of miles—east and west—have been marked and charted. Accurate and convenient Route Books, covering them, are offered gratis. As fast as Goodrich crews can work, other routes will be reached, Meanwhile information on highways can be obtained from the Goodrich office. Your inquiry about touring routes ia any section will be welcomed. We want ¢0¢ry motorist to teei entitlea “w every oranch of Goodrich Service. The B. F. Goodrich Co., Akron, O. Largest in the World Wholesale Tire Depots Everywhere Back to Nature “Serve the champagne in tin cups, Oscar,” directed the owner of the bun- galow. “Very good, sir. “These hunting parties like to rough it a trifle."—IWashington Herald. “Uncre Jor, do you believe in votes for women?” “No, sab, I don’t, Manda’s got all de moncy dat's good for her now.” —Cleveland Plain Dealer. 460 NEW DESIGN POR A BALLOT BOX Life’s Advertising Pages Our readers who glance over Lire’s advertising pages with possibly a super- ficial eye, will notice that they cont mixture of original and clipped rial, and they may possibly get the pression that such material, becau can be obtained broadcast, is ij for purposes of economy. of fact many of the shorter appear in the advertising pages from other contemporaries, with due credit, are among the best things that Lire publishes, and as for the original which appears in these pa quently happens that this also may be the best which appears in the whole paper. We publish clipped material in these columns because it enables us to give the paper a wider scope by including the best wit and humor appearing periodical literature. As to the orig- inal matter, for example, we have been printing in the advertising pages Arthur Guiterman’s Rhymed Reviews, which, as finished pieces of poetic handicraft, are acknowledged to be the best in this country. Do not, therefore, skip the material in the advertising pages. It is likely at any time to be almost as good! as the advertisements, which, as everybody knows, are the best things in an¥ paper GRANDFATHER USED STILL THE BEST. Note style oe bottling This is the Guaranteed Original Package. It is handled by the best dealers thru- out the United States. If you cannot find it we will tell you where you can be supplied right in your neighborhood. BERNHEIM DISTILLING CO. LOUISVILLE, KY. comicbooks.com