Life, 1912-03-07 · page 3 of 60
Life — March 7, 1912 — page 3: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content** — it's a straightforward automobile advertisement for the Locomobile Company of America. The ad promotes the "48" Locomobile Six, claiming it represents "the Utmost in Motor Car Excellence" and "the Best Built Car in America." It emphasizes luxury features, specifically ten-inch upholstery for comfort. The image shows a well-dressed couple in an open-air automobile, positioned in front of an industrial building with a prominent smokestack — likely representing American manufacturing prowess and industrial progress. This appears in *Life* magazine, which by this era published both satirical content and advertising. This particular page is purely commercial, targeting affluent readers interested in premium automobiles during the early 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
8) out its ds ngs Detar Sei ta Conse iztand Sd ihe Brits Psseon The “48” Locomobile Six is the Utmost in Motor Car Excellence Aside from being the “Best Built Car in America,” with its Ten Inch Upholstery it is.the Most Luxurious and Easiest Riding. A comparison will convince. comicbooks.com