Life — March 7, 1912 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is **not a cartoon or satirical content** — it's a straightforward automobile advertisement for the Locomobile Company of America. The ad promotes the "48" Locomobile Six, claiming it represents "the Utmost in Motor Car Excellence" and "the Best Built Car in America." It emphasizes luxury features, specifically ten-inch upholstery for comfort. The image shows a well-dressed couple in an open-air automobile, positioned in front of an industrial building with a prominent smokestack — likely representing American manufacturing prowess and industrial progress. This appears in *Life* magazine, which by this era published both satirical content and advertising. This particular page is purely commercial, targeting affluent readers interested in premium automobiles during the early 20th century.