Life, 1912-02-29 · page 31 of 40
Life — February 29, 1912 — page 31: what you’re looking at
What you’re looking at
This page is primarily **advertising and light humor**, not political satire. The main elements: **Advertisements:** Peter's Milk Chocolate, Binner Corset, and prominently, the "Photographic History of the Civil War" by Matthew Brady—a multi-volume collection being marketed by John Wanamaker. The Brady ad emphasizes that his photographs captured the Civil War's reality more authentically than artists' renderings. **Light humor pieces:** - "A Parson's Dread" is a mild joke about a sailor's confidence in divine rescue during a storm, which alarms the chaplain. - "Minding Baby" (small cartoon) and "Chinese Proverbs" offer gentle, moralizing observations. **Historical context:** Matthew Brady was indeed a famous Civil War photographer whose negatives were lost and recovered decades later—this ad capitalizes on that rediscovery to market the reproduction collection before a March 23rd price increase. The page reflects *Life* magazine's mixed function: satirical commentary alongside commercial content aimed at educated, middle-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
= RE AMAGAATA RANA RATAN AA GAT Fs ae d a ry -LIFE: Whenever You Are Hungry, Whenever you need light, nourishing food, whenever you crave sweets—eat Peter’s Milk Chocolate A FOOD AND CANDY COMBINED Known all over the world for its sustain- ing qualities and its delicious flavor. You can eat all you want of PETER’S. LAMONT, CORLISS & COMPA! NY, | ‘igh as the Al?s™ 131 Hudson St., NEW YORK, Chinese Proverbs It somewhat soothes the Bankrupt's woe To talk of Debts that others owe. Defame a Man of Energy, and soon The Mob will echo, mingling Truth and Lie. Let one lone Mangy Mongrel bay the Moon And all the Village Curs will swell the cry. Within the home where fewer Servants dwell With greater speed the daily work is done; One Man will bring Two Buckets from the Well, Two Men, between them both will carry One. Through the years of Earthly Dole Man's gross Clay knows not his Soul. When the Life has passed awa’ Shall the Spirit know the Clay?—A. G. FAMOUS CORSET| A Parson's Dread In a storm at sea, the chaplain asked one of the crew if he thought there was any danger. “Oh, yes,” replied the sailor; “if it blows as hard as it does now we shall all be in Heaven before twelve o'clock to-night.” The chaplain, terrified at the expression, cried out: “The Lord forbid.” Marriace is the best state for man in general; and every man is a worse man in proportion as he is unfit for the marriage state—Samuel Johnson, “MINDING BABY” The Binner Boneless Corset moulds the form in the most approved fashion of to-day. 18 East 45th Street, New York ATENT SECURED OR ore Than Any Soldier Sav In 3800 photographs of the Civil War, lost for $0 years: ‘The man who fought In It saw only what took place In one spot at a time, war—asit really nd now found agatn—you see the whole ‘The turning of @ hand takes you from Gettysburg to Vicksburg. Yet they happened hundreds of miles apartand at the same time, Distance and time are annihilated; the living conflict rages before you In the Photographic History of the Civil War You are on the ficld of Gettysburg before the smoke has cleared, you are in batterea Sumter with the Confed- crates, xu are aboarda monster ironclad in the Mississippi you are in hospital and prison and camp—you are every- where that 4,000,000 men are fighting, marching, cating, sleep'ng, laughing, weeping, dying. You look upon the great- est war on the American continent as it really was—no faltering story of artist's brush, no halting tale in words—but the thing itself as the sun in the sky wrote it on the camera plate—wrote it to last forever. Matthew Brady, famous photographer of New York and Washington, was the Price Goes Up March 23d On that date, the present Wanamaker Club closes and the price goes up. his is your last first on the field of war with his camera. Braving the financial collapse and ruined health which actually overwhelmed him —in danger of his very life, this man of far vision was the first in the history of the world to photograph an actual war. Later others followed him, Peace came. In the confusion of reconstruction, the thousands of photographs e | Brady died in poverty and despair. Fifty years they lay buried and the American ople did not know that they existed. ow at last, they have been recovered by the Review of Reviews Company and embodied in the ten big volumes of the PHOTOGRAPHIC HISTORY. 64 Page Book FREE a Eee ea ue ED This te your last chance to get the whole 9806 Stet eae nis is your last chance to get the whole 3800 a4 cata a Patent es Waa over naetat Letts elcta] Photographs, with the million-word history in 10 ‘gioeea potatoes te aad prisns ateced for tarentonsicet Hee rece clan Big Volumes, for what the United States Govern- Photographic History at Phoingrapbte Hucory ef the fey VECTOR 5, EVANS Be ee years careriged eee ment paid for three of the pictures;forwhat it cost tbe present tow Cieb Ciel War with tepeodctions | : he toa, D. Matthew Brady to take only one picture. ee phe , UNDERGROUND Remember you must postmark your order on or before Sees March 23d. Send the coupon today to make sure re a sure. le set of the Photographic His ; S GARBAGE RECEIVER rowgh your Bock Cub at iow price NO LITTER. NO ODORS. payment, Ovens with the foot: closes iteelt. Clean and sanitar; ¢, Roll aitect trom tuetory. Guaranteed, Circular tree, HL. STEPHENSON, Mfr., 46 Farrar Street, Lynn, Mase. comicbooks.com