Life — February 22, 1912 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Earliest Printed Ad- vertisements The very first advertisement discover- able in any newspaper is one which re- fers to the theft of two horses. It is contained in an early number of an Eng- lish newspaper called the Impartial In- telligencer, published in the year 1648, and consequently now considerably more than two centuries old. It was inserted by a gentleman of Candish, in Suffolk. After this, these notifications are very few and far between for several years, until the era of the London Gazette, Next to the above in point of prece- dence, so far as an active search among the earliest newspapers can be relied on, is an advertisement relating to a book, which is entitled: “*Trenodia Gratulatoria,’ ‘an Hero- ick Poem; being a congratulatory pan- egyrick for my Lord General's late re- turn, summing up his successes in an ex- © manner. To be sold by John Holden, in the New Exchange, London. Printed by Tho. Newcourt, 1652.” | The above appeared in the January humber of the Parliamentary paper, Wercurius Politicus. It is evidently a piece of flattery to Cromwell upon his victories in Ireland. Booksellers appear, therefore, to have been the first to take advantage of this then new medium of publicity, and they have continued to avail themselves very liberally of its benefits up to the present day. Frost: Critically ill, is he? Sow: Yes, critical of everything and everybody.—Harper’s Bazar. Formerty “Jetea* for Winter Service In ice and snow, on slushy, slimy. slippery streets, you need an anti-skid that grips the road like a bulldog. Lee Zig-Zag Tires differ radically tn appearance—é nd tn Serrice. Bekatifeally correct oblique iba prevent all midal construction make packing. snow and slush impossible. U the hardest cara they have id eMclency, an with oder oven given, Uke Puncture-Proof Tires now supplied with Zig-Zag Treads—for inter use—or regu proved $0 convincingly that they combine ‘reedom from punctures eptici and w 103 Massachusetts Ave, Hoven. LEE SUBBER OO CONSHOHOCKEN, Pa. J Ellwood Lee, President 62 49. Franklin Simon & Co. FIFTH AVENUE, 37th and 38th Streets, New York Lace Lounging Robes and Crepe de Chine Night Gowns FOR WOMEN AND MISSES at Special Prices HAND-EMBROIDERED NIGHT GOWN of washable silk crepe de chine, in white, pink or light blue, richly hand-embroidered and trimmed with val. lace, ribbon bows; 32 to 44 Bust, - - - - = “PARFAIT” LOUNGING ROBE of all-over val. lace, trimmed with ruffles of the lace, with pink, light blue, white or lavender ribbons, (to be worn over night gown, petticoat or slip), 32 to 44 Bus, - - = “PARFAIT” WASHABLE CREPE DE CHINE SILK PETTI- COAT (as illustrated on figure 49), in light blue, pink, white or lavender, richly trimmed with val. lace insertions and Van Dyke points, ribbon drawn through lace insertion, lengths'36 10°42 inches, = BOUDOIR CAP illustrated as on figure 49 of all-over val. laces dainty trimmed with pink, light blue, white or lavender ribbon, * 2.75 2.50 9.75 2.95 Spring and Summer Illustrating the newest and most exclusive models of Wom- en's, Style Book Ready March Ist town upon application. Address Department N. comicbooks.com Misses’, Girls’, Young Men’s, Boys’ and Infants’ ready- to-wear apparel, at popular prices. Mailed prepaid out of