Life, 1912-02-22 · page 4 of 44
Life — February 22, 1912 — page 4: what you’re looking at
What you’re looking at
This page is primarily an **advertisement** for an upcoming "Wild East Number" of Life magazine, rather than editorial content. The illustration depicts two figures: a **heavily ornamented woman** (likely representing exaggerated "Eastern" femininity or wealth) alongside a **man in formal Western dress**. The advertisement's text sarcastically promises to reveal "the cruel East in all its nakedness" with "ferocity and blood-curdling tales," contrasting this with "the mild-mannered West." This reflects **early 20th-century American attitudes**: stereotyping the East (possibly Asia or the Middle East) as savage and exotic, while positioning Western civilization as refined and civilized—a common Orientalist trope of the era. The price is 10 cents; the ad directs readers to newsstands "Next Tuesday."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Wild East Number of fe Teeming with ferocity and blood-curdling tales, this number reveals at last the cruel East in all its nakedness. (Boston papers please copy:) Special Offer The mild-mannered West may well lift up ee its hands in horror at this coming number, in / liad Ne which the plain, unvarnished truth is told as f padian $1.13, ‘oreign $1.26). Send LIFE for three never before. months to Next Tuesday, All News-stands, Ten Cents. Open only to new subscribers; no subscrip- tion renewedat this rate. Order should come to usdirect; not through an agent or dealer. LIFE, 17 West 31, New York Please Register Letters Containing Currency ONE YEAR $5.00, (CANADIAN $5.52, FOREIGN $6.04.) comicbooks.com