Life, 1912-02-22 · page 35 of 44
Life — February 22, 1912 — page 35: what you’re looking at
What you’re looking at
This page contains two distinct elements: **"The Cowboy" Essay**: A satirical piece debunking the romantic myth of the Wild West cowboy. The author argues that contrary to popular imagination, cowboys weren't born in dramatic frontier circumstances but rather on ordinary farms. The joke targets readers' fascination with the "blood-bedraggled" outlaw image—suggesting the reality is far more mundane. The humor lies in deflating the myth: a cowboy would be as upset by a mouse in his pants as anyone else, implying he's just an ordinary person, not a fearless gunslinger. **Detroit Electric Car Advertisements**: Multiple ads promoting electric vehicles and the Edison Battery, emphasizing reliability in extreme temperatures (44 below zero to 110 degrees). This reflects the early 1900s when electric cars were serious competitors to gasoline engines, marketed as practical and dependable. The page is primarily **advertising-driven**, typical of Life magazine's business model, with satirical content secondary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Cowboy So much amusing talk is being made recently anent the blood-bedraggled cowboy of.the Wild West that I rise, as one man, to say a few things, not in a dictatorial style, but regarding this so- called or so-esteemed dry land pirate who, mounted on a little cow pony and under the black flag, sails out across the green surge of the plains to scatter the rocky shores of Time with the bones of his fellowman, A great many people wonder where the cowboy, with his abnormal thirst for blood, originated. Where did this youny Jesse James, with his gory record and his dauntless eye, come from? Was he born in a buffalo wallow at the foot of some rock-ribbed mountain, or did he first breathe the thin air along the brink of an alkali pond, where the horned toad and the centipede sang him to sleep and the tarantula tickled him under the chin with its hairy legs? Careful research and cold, hard sta- tistics show that the cowboy, as a gen- cral thing, was born in an unostentatious manner on the farm. I hate to sit down on a beautiful romance and squash the breath out of a romantic dream, but the cowboy who gets too much moist dam- nation in his system and rides on a gallop up and down Main street, shoot- ing out the lights of the billiard palaces, would be just as unhappy if a mouse ran up his pantaloon legs as you would, gen- Your Midnight Lunch If you are going to have guests “in the evening prepare your coffce, tea or cocoa in advance and serve it piping hot from a sideboard or serving table. Most convenient for keeping {ce water or other drinkables in the day time or for the sleeping room atnight. Keepsliquidsice cold 86 hours and boiling h 3t 30 to 45 hours, Over 100 leading hotels and clubs have installed. Thermos Carafes in all of their sleeping rooms, Among them are Knickerbocker, New York; Van- derbitt, New York; La Salle, Chica, Detroit; and Marlborough-Blenhel: Thermos Carafe, $5 at all first class dealers sa Theres” is stamped for dealer wil net ecll you gen wir epolp you diectenpres cages repaid, Write for Thermos bock describing and Mustrating all Termes spectaliies, American Thermos Bottle Co. New York City FAMOUS CORSET ‘The Binner Boneless Corset moulds the form in the most approved fashion of to-day. 18 East 45th Street, New York HAT did we tell you two years ago about the Edison Battery? Forty-four below zero or 110° in the shade has no terrors for the Detroit Electric and the With the mercury standing at 44 below zeroin Winnipeg a short time ago, all Detroit Electric pleasure cars and commercial vehicles, equipped with the Edison Battery, were on the streets giving their usual satisfactory service, although traffic in general was at a standstill. "Think of it! The cold was so intense that even telegraph wires were snapped. At the same time, the Detroit Electric cars equipped with this battery were giving equally good service in Sunny Southern California. THE Shaft Drive ‘The Edison Battery is practically indestructible. So farasany one can prophesy. it will never wear out. All it needs is an occasional renewal of solution. There is no renewal or washing of elements. The batteries can be overcharged, or completely discharged and left stand- ing indefinitely without injury. Thomas A. Edison Battery. You can get this wonderful battery in the Detroit Electric. We have the exclusive right to use this greatest invention of Edison's in electric pleasure cars. Remember the Edison Battery is made of nickel and steel. This battery is not a beautiful theory of chemical reaction. It is a commercial proposition that nine years of constant use has proven thoroughly practical under all conditions. -Chainless ECTRIC The hundreds of cars that we have sold from Coast to Coast, from Canada to the Gulf are giving a service thats 4 revelation. Batteries ia cars that have run 27,000 mules age not only in as good condition as when, pure show 45% in capacity above ¢ ata raiog see more than even Mr. Edison predicted The Detroit Electric Guaranteed Lead Battery To those who do not wish to make the investment, necessary to secure an Edison Battery, we offer the Detroit Electric Batterv built by us and bearing our warranty This makes it possible for us to guarantee the car it its e ty. The battery is guarant, partof the car—the motor, transmision, controller. frame, body, etc. like any other ‘This is the first lead ttery ever built and guaranteed by the “naker of the car. ANDERSON ELECTRIC CAR COMPANY 409 CLAY AVENUE, BROOKLYN BUFFALO CLEVELAN! Branches: DETROIT, U. S. A. NEW YORK, Broadway at 80th St. (Also branch at Evai KANSAS CITY MINNEAPOLIS. fon, Il.) ST. LOUIS tle reader. He is generally a youth who thinks he will not earn his twenty-five dollars per month if he does not yell, and whoop, and shoot, and scare little girls into St. Vitus's dance. I’ve known more cowboys to injure themselves with their own revolvers than to injure any- one else. This is evidently because they are more familiar with the hoe than the: are with the Smith & Wesson. _ One night, while I had rooms in the business part of a territorial city in the Rocky Mountain cattle country, IT was A perfect lighter. Occuples no more space t Docket than a pencil. Ind x Perfect ‘et ‘Satistac- tion guaranteed of funded. Postpaid 0, Complete ia Peet lip.