Life, 1912-02-15 · page 36 of 44
Life — February 15, 1912 — page 36: what you’re looking at
What you’re looking at
This is an advertisement for decorative art prints sold by Life Publishing Company, not political satire. The page showcases romantic, sentimental photogravure prints available for purchase—typical early 20th-century home décor items. The prints feature romantic imagery: "An Antique Sofa" (nostalgic couple), "Long Distance Makes the Heart Grow Fonder" (woman with telephone, referencing separation), "Lend a Hand" (silhouette scene), "Reveries of a Bachelor" (silhouetted figure), and "Without Accompaniment" (woman at piano). The text playfully argues that modern improvements—including romantic imagery and communication technology like long-distance telephone service—enhance romance, contrasting "ye olden time" with contemporary conveniences. Arthur Guiterman provides accompanying verse. The prints sold for 50 cents to $1.00, framed at 12x16 inches.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cope. Lite Pub. Co Cope, Life Pom Co A Page of New Life Prints Photogravure on India, 8 x 22 “ REVERIES OF A BacneEton Price, Photogravure on Plate Paper. 15 x 20 Photogravure. ted, x20 Price, $1.0) Price, $1.00 “At times beside the cheery blaze, Do oy ‘ou regret the passing of “ye olden Cope Life Poh. Co. When care and I are leagues apart, time"? If so,a glance at the above may ; go A gentle phantom steals and lays, convince you that there are “modern im- A tender hand upon my heart.” provements” even in the fields of romance that add largely to the interest of life. This is one of two verses of dainty sen- timent by Arthur Guiterman which ap- pear just below this attractive picture. Cope, Lite Pub. Co. LEND A HAND Printed in full colors and attractively mounted on white with a small red border line. One of the best, prints of the year anda picture that will appeal to all, Plate size about 8x10, on mount 12 x 16, Price, 50 cents Can be framed 12 x16 and in this Le i form will be the brightest, catchiest and most amusing thing in your study, den or bedroom, WITHOUT ACCOMPANIMENT LONG DISTANCE MAKES THE “HEART GROW FONDER Printed tn color, Mounted, 12 x 16 Printed In color, Mounted, 12 x 16 Price, 0 cents Price, 50 cents Of course you admire the clever work of Coles Phillips. We now have six excellent subjects after originals by this talented artist. Two new ones are shown on this page. The others are reprints of “Illusion,” “Home Ties,” “Arms and the Man,” and “Between You and Me and the Post." These were formerly $1.00 but are now reprinted and less expensively mounted—uniform with those shown here and all sell at socentseach. If you have the older ones you will want the new ones. If you haven't them, why not send $3.00 for the set? LIFE PUBLISHING COMPANY, 17 West 31st St., New York comicbooks.com