Life, 1912-02-15 · page 29 of 44
Life — February 15, 1912 — page 29: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward **advertisement** for Firestone Tires and Demountable Rims, appearing in Life magazine. The page features a large photograph of a tire alongside text promoting Firestone's manufacturing superiority. Key claims include: winning durability/speed records, superior construction quality, and exceptional value ("Most Miles Per Dollar"). The advertisement emphasizes that Firestone's Akron, Ohio factory recently tripled capacity to meet demand, positioning the company as "America's largest exclusive tire and rim makers." The ad targets motorists concerned with economy and reliability, arguing that Firestone's higher-quality construction justifies its premium price through longer tire life. The aerial photograph of the massive factory building serves as visual proof of Firestone's industrial dominance and manufacturing prowess—a common advertising strategy in this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EAS WAS NANA Winning the world’s records for durability and speed, is only one of the many proofs that Firestone tires are the best tires made. Increasing thousands of motorists are learning the economy of using only the best in tire equipment, hence the general preference for the Firestone. So general has this preference become that it has compelled us to enlarge our capacity three to one the past year, giving us the largest and most modern-equipped tire building in the world. It costs much more to build tires the Firestone way—stronger construction and more durable rubber. Yet the difference in selling price is only a trifle that is many times paid back in service, the Most Miles Per Dollar Furnished without extra charge on most cars, when specified. Sold by reliable dealers everywhere. LL ———————— TEXGUU SVE TIRECAND “RIMUMAKERS'’ 4 comicbooks.com