Life, 1912-02-15 · page 2 of 44
Life — February 15, 1912 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It promotes Sanatogen, a commercial "food-tonic" product. The ad claims 15,000 physicians endorse Sanatogen by listing testimonials from named medical figures (Sir Gilbert Parker, Prof. Thomas B. Stillman, John Burroughs, and others). The central illustration shows a distinguished man in formal dress presenting the product. The framing as physician-endorsed represents **turn-of-the-century marketing strategy**: appealing to medical authority to sell patent medicines. The product promised to restore "nerve strength" and energy to "exhausted" people—vague health claims typical of that era's largely unregulated supplement industry. This reflects pre-FDA standards when such promotional claims faced minimal scrutiny.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Physicians Approve when you take Sanatogen —approve by their written endorsement of this remarkably successful food-tonic. The opinions of this splendid body of practising physicians have followed actual test of Sanatogen, and such a mass of opinion has a weight that may well give confidence to everyone who turns to Sanatogen for help. HELP—not magic, not makeshift, not stimulant—real help to an exhausted nervous system—that is the “secret’’ of Sanatogen, that is the basis of the enthu- siastic approval of medical men who know that nerves to be helped must be fed. Nerves have their own hunger, and their hunger brings the rebellion that disturbs the balance of health. Every function of the body feels the depression and disturbance—sleep, digestion, mental efficiency, all are affected, and reaction aggravates the trouble. The one practical answer to this nerve hunger is food, a specific food that will give to the nerves the nourishment they have failed to gather from the daily food of the body. Sanatogen’s scientifically combined clements of nerve strength, purest albumen and glycero-phosphate of sodium, go straight to the points of weakness. They restore the losses and in that way rebuild and rev system. They cheer and invigorate by the logical natural means of meeting the demand. If you will try you will find that this multitude of physicians and the wide groups of famous men and women who have written of it so enthusiastically but spoken for a universal need of the human system This Remarkable Book FREE We ask you earnestly to get acquainted with Sanatogen. Investigate our claims first if you Ike and we are only too glad to have you do so, Ask your doctor about it, and in any case write at once for our book, “Our Nerves of Tomorrow,” written In an absorbingly Interesting style, beautl- fully illustrated and containing facts and information of vital interest to you. This book also contains evidence of the value of Sanatogen which is as remarkable as it Is conclusive. Sanatogen is sold in three sizes, $1.00, $1.90, $3.60 Get Sanatogen from your druggist—if not ob- tainable from him, sent upon receipt of price. THE BAUER CHEMICAL CO. 45 East Seventeenth Street Union Square, New York Copyright. 1911, by The Bauer Chemical Co Sir Gilbert Parker, M.P. The eminent novelist-statesman, writes from London: “Sanatogen is to my mind a true food tonic, feeding the nerves. increasing the energy and giving fresh vigor to the over worked body and mind.” Prof. pomias: B. Stillman, M.S., Ph. The at nown research chemist Institute, writes. of Sanatogen is a true one, representative highest skill in the formation of 2 t containing phosphorus in the of condition, and so. com imilation of Sanatogen are rendered complete with the Rreatest John Burroughs The distinguished naturalist and write atoren. My sleep is Aity than it was one year ago. and mind and strength are much improved. Late King Edward's Physician ber of years in my results. Th i elderly people whea 8 desirable to build up the strength, to te the bodily functions, and to im he circulation of the blood His Excellency Prof. Dr. Von Leyden Director First. Medical Clinic Berlin Universit \dly and frequently p in cases of delicate patients ‘al as well as my private practi, mextremely satisfied with th resalts. comicbooks.com