Life — February 15, 1912 — page 13: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“alPaleRSEe: New Styles for Men The Fashion Reform League Announces Some Startling Creations— Every Part of the Country Will Have Justice Done It—Bridegrooms Coming to Their Own HE fact that one of our Supreme Court justices, wearing a costume which was designed for him by this League, was unfortunately mistaken for a flunky yesterday in one of New York's leading hotels, need cause no embarrassment to anybody. The in- cident is one that is likely to happen during the inception of a new move- ment like ours, which naturally takes time to become firmly entrenched. We have received a great many pro- tests from our lady customers, who claim that, owing to the fact that we are devoting so much attention to the men, we are unable to have their costumes made in time. Our plant in Lire Park (formerly Central) is at present running night and day, but we expect very soon to increase its capac- ity, and then we shall be able to promptly provide for all. Mayor Gaynor’s costume is now complete, and he will shortly begin a tour all over the country, addressing woman suffrage movements wherever they happen to be. Some of our new designs in color costumes are a wa- tered silk mother hubbard for Corpor- ation Counsels; and a gunny bag pleated overcoat for the use of our Socialist friends who refuse to spend more than fifty dollars. We hope, however, when Mr. Debs runs for President—as he unquestionably will— to provide him with a suitable cos- tume, and we shall be glad to make this at our own expense, merely for advertising purposes. When our plans are carried out, every State in the Union will be rep- resented with its appropriate costume, but we cannot undertake to send our representatives out over the country. OUR BRIDEGROOM NOVELTIES WEDDING CLOTHES FOR A BOXER (“BEST MAN” IN BACKGROUND) 341 Our new designs for a Chicago pork packer, a Pittsburg millionaire, a West- ern mining magnate and a Southern planter, are now on view, and can be seen any time during the day. We have just completed for the Rus- sian Ambassador what we term our new passover in embonpoint salmon- colored passamenterie, with velvet binding—a complete suit, consisting of overgarment and pantalets of ruby plush. In the meantime, it should be dis- tinctly emphasized that under no cir- cumstances will we design any costume for foreigners. King Alfonso of Spain cabled us that he must have an ap- propriate suit to wear at an interview with Eulalia. We have also received messages from the King of Italy, the Sultan of Turk ind the Shah of Per- sia, who has been particularly im- pressed with the designs made for one of his American guests—Mr. Shuster, In fact, it is undoubtedly true that Mr. Shuster’s great success at the Persian Court was due to the fact that he wore some of our custom- made clothing. Several leading American manufac- turers already in the field, who employ models of young men with shoulders four feet square, have attempted to exclude us from the advertising col- umns of American periodicals. The fact is, that our trade is now so great, and there is so much demand for our costumes, that we have no desire to advertise whatever. We may remark, however, that it will be but a short time before all these gentlemen will be out of business, We have planned designs for every conceivable occupation in this country. If you are a ten-dollar-a-week floor- walker in a department store, we can get you up a costume that will inspire everybody who sees you with awe and admiration, and compel attention from almost any distance. We are just designing a complete outfit for Andrew Carnegie, who will wear it at the next peace conference in Paris. It is expected to have a sub- dued effect upon the nations of Eu- rope. Our experts are now at work on special designs for delegates to the Republican National Convention, and