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Life, 1912-02-08 · page 43 of 44

Life — February 8, 1912 — page 43: what you’re looking at

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Life — February 8, 1912 — page 43: Life, 1912-02-08

What you’re looking at

This page contains **no political cartoon or satire**—it's a straightforward automobile advertisement from Life magazine's early era (Life began as a humor magazine but carried substantial advertising). The Rambler Cross Country was a real car manufactured by the Thomas B. Jeffery Company. The advertisement emphasizes luxury features that would appeal to early 1900s buyers: a powerful engine, deep cushioning, adjustable steering, smooth suspension, and spacious seating for three passengers. The phrase "Let Women Decide" reflects early automotive marketing targeting female consumers as decision-makers—a progressive note for the era, though the appeal emphasizes comfort and convenience rather than mechanical capability. The technical specifications (120-inch wheelbase, 2½-inch springs, self-starter) represented genuine innovations in automobile comfort and reliability for the period. This is marketing copy, not satire.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Rambler Cross Country—$1650 With Self Starter, Top, Top Envelope and Wind Shield, $1815 Here Is a Story of Real Comfort Here is a car that appeals to all your senses. Graceful in lines, distinguished in color, long and low hui s pleasing to the eye. Step in and you will marvel at the feeling. Settle down in the deep cushions at the big eighteen inch steering whee!—stretch out your legs and know what comfort is. Start the motor and you will sense its silent dignity and power. It runs without vibration, Ride in Careless Ease Take to the open road and at the first re- lease of the clutch its silent action deceives you for the moment. You wonder if the motor has stopped. Open the throttle and away it springs with eagerness. You ride on and on in care! ease and the farther you go the satisfaction of comfort grows. This is a car for relaxation—for perfect ease, ‘Ihe wheel base is 120 inches, the wheels and tires 36x 4 and the straight line torpedo body swings low between the axles —three inches lower than the ordinary ca Notice the rake to the steering column. t’s adjustable. You can settle down for ile. Your arms are free; your not cramped. The wheel is just in the right place to see the road ahead. To steer is but to touch the wheel. Steer Without Friction When you hit a stone the wheels don’t turn sharply. When you want to turn it guides as without a point of frict ‘There's no whip to the wheel—no bind— just a pleasing flexibility. You sink down with pleasure into the eight inch upholstery—yet you never strike bottom—you never reel nor feel a jolt. ‘The rear springs are 2% inches wide and pro- portionately thin. ‘The period of vibration of the steel is long. The metal is slow acting —deliberate. You go up and down with the smooth regularity of the pendulum of aclock. Let Women Decide It’s acar that women most endorse. The ts are low—yet high enough—with suffi- ient leg roum tuchoose the attitude you like, Three persons ride with ample elbow room in the rear. The rear seat is four feet wide and twenty inches deep with thirty- one inches of leg room—enough for the tallest person. ‘The long, easy arm res upholstered to the full length of twenty-six inches, There isroom for extra baggage i the tonneau and the robe rail, 34% inches wide, has five inches of space for wraps. A Captivating Car Leather pockets on both rear doors and the left front door are for convenience. ‘The front floor below the cow! dash is not narrowed, but is wide, due to the parallel sides of the torpedo body, We want you to feel the personality of this car, To see it is to appreciate its charms. Finished in English Purple Lake, with black japanned guards, fillers and tool box, with high, distinctive radiator, it has indi- viduality without eccentricity. You will want to prove these things to yourself before you buy. nd a postal today asking for the catalog Ten Other Styles, Including Open and Closed Cars Equipment of 38 and 50 Horse Power —Bosch duplex ignition. nickel headlights with gas tank. Fine large, black and Black and nickel side and tail oil lamps; large tool box; tool roll with complete tool outfit. Roomy, folding robe rail; Big wheels and tires help to carry you lightly over depressions in the road. It's the bumps that cause fa- tigue. You don’t have to brace yourself and hang on in the Rambler. Pranches: THE WILLIAMS PRINTING COMPANY, NEW YORK Boston, foot rest, jack, pump and tire kit. The Thomas B. Jeffery Company Main Office and Factory, Kenosha, Wisconsin New York, Milwaukee, San Francisco Chicago, Cleveland, Philadelohia, Sacramento, A cushion soft and ing even toan invafid, inch upholstery. *df finest leather and selected long hair—45 double‘acting steel spring coils. Rich in com- fort, finished ‘like club furniture, 4 leas- eight