Life, 1912-02-01 · page 47 of 48
Life — February 1, 1912 — page 47: what you’re looking at
What you’re looking at
This is primarily a **tire protection product advertisement**, not a political cartoon. The humorous visual element is the exaggerated illustration at top: a damaged tire depicted as a battered, suffering patient being carried by four men, labeled with various tire injuries—"Stone Bruise," "Chafed," "Worn Through," "Jab," "Puncture," and "Blowout." The joke relies on depicting tire damage as human suffering ("For Heaven's Sake!"), creating dark humor to grab readers' attention. The advertisement for Standard Tire Protectors then positions their product as the solution to these "troubles." This reflects **early 1910s automobile culture**, when tire durability was a genuine consumer concern and purchasing protective accessories was noteworthy enough to warrant substantial advertising. The ad emphasizes cost savings, reduced downtime (missed theater appointments, business delays), and new manufacturing economies allowing price reductions—selling reliability and convenience to the growing motorist market. The page contains no political commentary or satirical editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SS sprite Stone Bruise Get Free of Tire Troubles! . ene eer Puncture Worn Through Jab For Heaven’s Sake! Get These Protectors OU don’t have to put up with the exasperations and expenses of punctures, cuts, pee bruises, chafing, blowouts and keep your tires good as new for indef of motorists. uick destruction of your tires. The way to nitely long wear has been proved by thousands They ended for themselves the thraldom of tire troubles by the same means now open to you— so inexpensive are they that you are quickly money ahead by repair bills saved, not counting the inestimable ad- ditional profits gained on the score of pleasure with Standard Tire Protectors Layers of fabric that will stop nails; rubber the toughest ever produced—almost like armor plate around your tires. Sand or gravel can not get between the Protector and the tire. When equipped with these Protectors tires have run two years con- stantly without ever a change of air. These Protectors have made motoring a pleasure where it had been impossible before —in mountainous country and over roads of rough, sharp rocky formation. But since not even the best of roads are free from tire dangers, you need Standard ‘Tire Protectors wherever you motor and always—if you would save your tire-repair expenses and end the roadway delays of tire accidents. No more traina missed, theatres reached when the play is half over, business sp- pointments thrown out of schedale—no more of those agonizing delays at any time The Last Objecton —“High Price”— Removed Reduced prices—anocher cf out accomplishments for 1912. Allthe popular sizes will cost you on an average of 20% less than you would Lave paid for them last year. New, enlarged and improved man- facturing facilities enable usto give you this further economy in protecting your tires, Motorists who must travel over roads that wore out unprotected tires in two and three months now feport one set of tires equipped wits Scandard Tire Protectors to be in sound, uninjured condition after nearly twe years of service under the s1me conditions, ‘That is saving more than tire-repait expense—K it saving several bundred dollars of &rst tire cost. Would you hesitate at paying one dollar to save fire—or moret Let us prove Standard Tire Protectors to be that kisd of investment for you. Write for This Free Book on Tire Protection It shows why rubber and It shows bow Standard bath at one economical why they stay oa your tires Write for this free book t used in Standard Tire Protectors, DEALERS—Increased Business; Larger Discounts ‘The same new manufacturing advantages that enable us to reduce prices to conmu+ mers of Standard Tire Protectors, allow us to offer you attractive discounts. Five motor caf users will demand Standard Tire Protectors in 1912 for every oae who wanted them in 1911. Be prepared. Write us for out 1912 Price Lis—and particulars of how our big 1912 advertising campaign will make business for you. ie are the only practical materials for tite protection. you tite protection and skidding protection, ora ate easily applied and Id by ination pressure—no mechanical attachments. ad ask for a free sample of this new, tougtest rebber The Standard Tire Protector Company, 205 E. Market Street, AKRON, O. Note the Rema Standard Tire Protector THE WILLIAMS PRINTING COMPANY, NEW YORK