Life, 1912-02-01 · page 42 of 48
Life — February 1, 1912 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising and light social commentary**, not political satire. **Main Content:** The dominant feature is an ad for "The Perfect Dress Tie" with button-on tabs—a practical innovation for formal wear. Other advertisements include Whitman's chocolate, horseback riding instruction from Prof. Jesse Beery, and "Art Gems" photographs (likely pin-up images). **Literary/Humor Content:** A poem titled "The Banner and the Carpet" retells an Oriental fable comparing two servants—one active/honored (the banner), one passive/comfortable (the carpet)—about the value of different roles. Brief jokes about calling cards and why painters paint nudes (to avoid outdated fashions) offer gentle social observation rather than political critique. **Context for Modern Readers:** This reflects early 1900s consumer culture: practical innovations (snap-on tie tabs), lifestyle marketing (horseback riding for stressed businessmen), and period attitudes toward female representation. The page shows how advertising and entertainment merged in magazines of this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘Therefore, on receipt of 10 cents,we will mail asmall sample tia of Instantaneous to tell its own story end win new Its old friends have stuck to it for half a century. They claim it is matchless for quality and unique for convenience, | Will gladly send anyone a copy of a new booklet called | “Instantaneous Ideas,"? for Beverages, Candies. Service—if Instantaneous {s not sold conveniently for you, we will sendit, prepaid. on receipt of the retall price: ¥4 pound can 40 cents, one pound can 75 cents, 5 pound can $3.50. Whitman's Instantaneous Chocolate is distributed all over the world by jobbing houses and is so!d by the best grocers every- | where, and by our sales agents who show the sign: Seventy sorts of sweets i sealed packages (including the Fussy Package) are descnbed in ancther booklet, “A List of Good Things"”—sent on request. STEPHEN F. WHITMAN & SON, INC Philadelphia, U. S, A. One Woman's Opinion of Others It goes far toward reconciling me to being a woman when I reflect that I am thus in no danger of ever marrying one—Lady Mary Wortley Montagu. “ May Task,” inquires the intery “why you paint none but nudes? “ Certainly,” replies the painter. styles change so rapidly in clothing that a picture would be out of date almost be- fore the paint is dry."—Chicago Post. The Banner and the Carpet Once a royal banner bent his head, And unto a royal carpet said, In the Sultan’s palace at Bagdad: “See what different duties we have had, And how different too is our reward, Though we're servants both of one great lord. I, on weary marches, tired and torn, Journey, in the van of peril borne. Thou, afar from travel’s dust and pains, And afar from battle’s siege and stains, In the palace brightly art arrayed Where young prince, and dame, beauteous maid Odors scatter on thine every band. Thou art blest; but me some menial hand In the rawest blast extends, or holds High upon some crag my flapping folds.” Spake the soft, rich carpet then, and said: “Thou dost lift to heaven thy haughty head; I lie here beneath my sovereigns tread: As a slave I'm kept here, nice and warm, ambitious, form, In the height storm.” —Poetry of the Orient, by W. R. Alger. and Thou, scorning each low find'’st danger and the “ Wuar are the proper calling cards?” “Threes or upward are considered very good.” Louisville Courier-Journal. “THETIE WITH THE BUTTON-ON TABS” Ghee Perfect DressTie PATENTED JUNE 21, 1898 AND MAY 9, 1908 (THE only way to be sure that the tle you get is a ““PER- FECT DRESS TIE," made with Tie and Tabs in one plece, 1s to look carefully for this ‘on the neck- band:—“THE PERFECT TIE.'* Sold everywhere and | made only by | KEYS & LOCKWOOD, Union Square, North, New York | [xeem| 3 BEAUTY POSES 25c | ‘ Decorate your “Den with “Art Gems” i} Exquisite portrayals of female loveliness. 3 bewitching poses 25e% 6 for BOc, One 64 x84 photograph free with every ordet for six. | Our Dollar Special: Two 64 x8}6 photo, grantia, €cabinet size and $3 amall photos all for si. No reproductions of paintings or other cheap trash. Our pictures are real photographs, Money back If’ not pleased. AKT PHOTO CO., 2003 1.1, GRAND RAPIDS, WICH, m8 Learn to Ride Horse-Back Acquire grace and polse—o! tain rest and relaxation. Bi neas_men— doctors, Lawyers, dentists. bankers—men of sed- entary habits, whose occupations wear out their vital forces, can wonderfully renew thelr strength, energy and vitality through this healthful, exhila- rating, fascinating pastime. Prof. Jesse Beery Kins ¢fHove will teach you by mall. The only complete and au- thoritative course on saddle horse riding and training. Easy, simple and direct. Requires no a pecial gifts or magnetism.” A scientific system, easily mastered. Tells how to judge a #addie horse—how to teach the five standard galts—bow to ait and ride gracefully, ‘and be master of all situations. All clearly explained by diagrams and photos.. Physicians Recommend Riding Any physician will tell you that riding 1s one of the most healthful exercises. Gives keener pleasure than, ‘4 touring car—costs but a fraction as much. Think how healthy the English horsemen and horsewomen are. Riding Masters in Demand—Big Profits Mako $25 to $50 each, training and galting saddle horecs. Thousands are an xlous to have thelr favorite horse trained to saddle gait. By Prot. Beery's in- structions you quickly accomplish this. Fortunes are ‘waiting for those who take up the work. Open an academy. Teach people tn classes. Form a Hiding Club. Buy, train and sell saddle horses and make Prot. Jesse Beery big profits. Prof. Beery tells you how to Judge them. REE ‘With each prospectus, we send a ‘unice Thompson, x Beery stu- dent. and her famous standard animal. She subdued and trained him. A re- markable picture In oll painting effect sultable Deautifut colored picture of Mist bred horse "Satan" a vicious unmanageable for framing. It's Free. Write for it today, PROF, JESSE BEERY, Box 450 Pleasant Hill, Obio The Art of Reporting You will find before I am done that I have a proper conceit of myself. 1 think I know what news is and how to prepare it equally for the tea-table and the breakfast-table. Like victuals, it may be served hot and savory, or raw and unsavory, be brought on plain or be dressed and decorated to suit the vary- ing public taste. There is in this, as in cooking, an art. A fine, ruddy murder, like a fair, round of beef, may be ruined in the roasting, and a scandal fat and juicy, blond and frowsy, be wholly spoiled by a figurative excess of vinegar and garlic. A skilful chef can take a few scraps and fabricate a dish to delight a gourmet. So the deft reporter can put this and that together and piece a story to stir the town. In both cases, however, there must be a basis of fact. The essential ingredients must be there. It is given to no man to make a silk purse out of a sow’s car; to no cook to render a sauté out of sawdust and boot heels; to no re- porter to turn a scoon out of a lie —Henry Watterson before Boston Press Club.