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Life, 1912-01-18 · page 42 of 44

Life — January 18, 1912 — page 42: what you’re looking at

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Life — January 18, 1912 — page 42: Life, 1912-01-18

What you’re looking at

This page combines automobile advertising with satirical commentary typical of Life magazine's format. **Main Content:** The Franklin "Little Six" advertisement dominates, promoting a six-cylinder automobile at $2,800—positioned as offering the performance of larger "sixes" at lower cost and expense. **Satirical Sections:** 1. **"Is This a Conundrum?"** – A Christian Scientist challenges newspaper sensationalism: why do papers highlight one child's death from diphtheria under Christian Science treatment while ignoring 1,500+ deaths under conventional medical treatment? The satire attacks selective reporting and medical establishment bias. 2. **Senator Spooner anecdote** – A humorous story about a German-American mayor's malapropism-filled introduction of Senator Spooner, mocking ethnic speech patterns and formal ceremony. 3. **"He Couldn't Find the Plot"** – Satirizes speedometer advertisements that emphasize technical specs over practical value, using a literary metaphor (a story without plot). 4. **"Gerty's Feast"** anecdote – Jokes about mispronunciation and organizational bungling when correcting a German name to "Goty." The page reflects early-20th-century American attitudes toward medical practices, ethnic humor, and commercial advertising critique.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Is This a Conundrum ? “Why do the newspapers call atten tion in a spectacular way to the death of one child in New York City in thir teen years under Christian Science treat ment from diphtheria, when more than 1,500 children under the age of fifteen years died last year in the city from the same disease under medical treatment without the newspapers saying a single word about the failure ef the doctors ?— Christian Scientist Virgil O. Strick the World. We give it up. Senator Sroonrr of Wisconsin says the best speech of introduction he ever heard was delivered by the German Mayor of a small town in Wisconsin, where Spooner had been engaged to ” speak. The Mayor said: a “cc i > “Ladies und shentlemens, I haf been Franklin “Little Six Layette Moloney We ioe ble Senator Spooner, who vill make to y' s h, yes. I haf d 0; 30 H. P.—$2800 | he vill now do so."—Eversbody's. Six cylinders in a small car—that is the story. A car with the snap and flexibility of the big “sixes” without their expense. A “six” of this type has been universally desired. The Franklin “Little Six” meets the requirements so fully that it is the car HE COULDN’T FIND tHe PLOT All the words wero there—but they didn't make & story. You have been reading some speedometor tales of late— thepiact® Ingenious, interesting, but have you found lng @ spcedometer for more than it's worth may Write f tal ahecar aeteite nen ope new ca cauipmentin use, but In thelong rua ere te Saleoave | farbetter to Stork thanreescoate of mere extensive use, iy the best stands ‘The Stes +H "Speedometer in ‘used by four automobile owners ou You can’t aford toendorse ® speedometer which simply, adds an extra cost and brings no extra efficiency to your of the year. car. exits Stewart will do everything that any speedoneet FRANKLIN AUTOMOBILE COMPANY yt of things that other spcedometers can't do. Syracuse, N. Y hats Teaturee are exclusive. Keean‘e be imitated, much lem duplicated. higher price. It we didn’t make so many 1t would cost as much as any. Btewart Speedomes ttrastive— brentlfelly wadenravee diate large fegeres pronunciation, isn’t it, and another, “ Perhaps he’s a French-Cana- PREY * not exactly usual. Perhaps if you said dian—tey Gostay" prosoied a iMihd. Stewart & Clark Manufacturing Company Gertha,” announced the president, Parr tebe etait ph yainen eae With an air of stately abnegation, the “is right; and my policy would be to Con Pcie wea tania Hany Pt president handed her the receiver. keep right on with Gertha till he under- “Change Gooth to Goty,"” ordered the stands it is Gertha.” vice-president, briskly.“ Goty—Goty’s That is what they did, they thought. Faust—you must have heard of it—No When the corrected programme finally No, certainly not goatees. Nor goats. reached the members of the club, para- No—Goty! Dear me, what a dull young graph two, page two, read thus: re foe atesing Lelvig iti sotdions me man, or else he's deaf!” “February 4. Lecture with stercopti- Rp living ia tho ope “Try Go-eth,” suggested one director. con, Gerty’s Feast.” Gack Foot Warmers $155 “T always used to call it Geethe,” said —Youth’s Companion. Bseeod ery sac vty thst esa stag ctf fittings for men and w: * W. € LEONARD & CO, 108 Male Sty Saranae Lite, 3oTo 190