Life, 1912-01-18 · page 41 of 44
Life — January 18, 1912 — page 41: what you’re looking at
What you’re looking at
This page contains primarily **advertisements and a humor story**—not political satire. **"Getting It Right"** is a comedic sketch about a Woman's Club secretary struggling to communicate a spelling correction over the telephone. She needs to change "Gooth's Faust" to "Gothe's Faust" (the correct German spelling of Goethe), but the printing office's new employee misunderstands repeatedly, confusing Gooth/Gothe with other names. The humor derives from the old telephone miscommunication trope—a staple of early 20th-century comedy. **The advertisements** promote: - Mediterranean tours by Raymond & Whitcomb Co. - Steinway pianos (emphasizing their global prestige and sound quality) - Londonderry mineral water No political figures, caricatures, or social commentary are present on this page. It's simply entertainment and commercial content typical of *Life* magazine's format during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MEDITERRANEAN TOURS Personally Escorted, Everything Highest Class WAR. 6. Toltaly, the Italian Lakes and the Riviera MAR. 16. Algeria and Tunisia WAR. 28. Spain, The Pyrenees, Southern France APA. 13. Italy, Italian Lakes, Switzerland The Tour of March 16th is of especial interest as it takes you through lands infrequently travelled Numerous other European Tours. Send for Book RAYMOND & WHITCOMB CO. 306 Washington Street, Boston Also Chicago, Pitts- has Fifth Avenue, New York burgh, Detroit and joos Chestnut St., Philadelphia = San’ Francisco Getting It Right The Executive Board of the Dulverton Corners Woman's Club was in session. The secretary had just handed to the treasurer a printer's proof of the club calendar. “If we're to have it this week,” she announced, “he says they must be noti- THE Steinway name has not only become a house- fied at once of any errors or changes. I told him we'd call him up and let him : hold word in every hamlet of the United States, but hey its fame has circled the world. From the royal pal- “Here's an error,” said the member : : who'was| loaking! over she: treasurer's aces of the ruling sovereigns of the old world to shoulder. “‘Gooth’s Faust.’ Gooth isn’t 7) the modest cabins of the farmers and miners of 3m right, is it? the new world, wherever the taste and longing 4M The secretary stepped hastily to the <a 3 7 i telephone. : for the purest and finest musical tone exists, “ Hello—yes want Mr, Snow; i ice of the Stei ice of the Steinway. Snow's printing office—yes—Ob, Mr. there rings the voice 7 Snow—It’s very nice, and we're very Panto The investment, by the public, of over much pleased, but there’s just one little ; ‘llion doll mistake—Gooth for Gothe. Second page, es onehundred and twenty million dollars second paragraph. ‘Gooth’s Faust.’ It 3 Pees ina hundred and.fifty thousand Stein- isn't Gooth’s, you know. Oh, did you? Well, you were right; it certainly is way Pianos speaks louder than wrong. No, not Schiller. It isn’t that oe words of fulsome praise. ors of kind of a mist Faust really is sD. Gooth’s, only he’s Gothe. Yes, quite ined < en name of the co litt + eetting | ler nearest you, together olitical natural. I'm always getting them WA” ittstrated ‘ulerotare. mixed myself. I never can remem- will be sent upon request and }RS Speak- ber. Just change Gooth to Gothe, if mention of this magazine. rood: a you please—Gothe—Gothe—what? yes, of course I will; G-o—wait a minute, : : STEINWAY & SO) — Tve begun wrong. —no, it’s George offered I'm thinking of. Well, if you've got a . ie would dictionary it'll be somewhere in the back *y 107 and 109 East 14th Street —Hello—what? Oh, well, you'll have New York fale to do, then! I've just told Mr. Snow ie aad there's an error in our club programme; it ought to be Gothe, and it's Gooth— yes, Gooth—I nean Gothe—Gothe— Gothe.” espect. Subway Express Station at the Door She turned to the others. “I can't make him understand. Mr. Snow was called away, and it's that new person in Mineral Water | the office.” vont satisfies thirst, aids digestion, protects health. A delightful, palatable quality that oeera! Eeenideat rastles|ta; the {ele> . : 4 phone. makes it the finest of table waters. Light and pure, it clears the system of waste. “Page two, paragraph two. Please Safeguarded until it reaches yon: Bottled and sealed by the most perfect of sanitary |] | correct Gooth to Gertha.” (The secre- methods. Blends finely, adding zest to every drink. tary started and blushed.) “ Yes, Ger- Sparkling (effervescent) in three table sizes, © Still (plain) in half gallon bottles. If you are so situated that you have difficulty in obtaining Londonderry locally, write us and we will see that you are supplied at once. Londonderry Lithia Spring Water Co. Nashua, N. H. tha—Gertha—Well, I can’t say it any plainer. The vice-president broke in: “ That's