Life, 1912-01-04 · page 73 of 108
Life — January 4, 1912 — page 73: what you’re looking at
What you’re looking at
This is a **full-page automobile advertisement**, not political satire. It promotes the Rambler Cross Country, priced at $1,650, marketed as "The Most Comfortable Car In America Selling Below $2500." The ad emphasizes practical features: spacious seating (39-52 inches), deep cushioning (45 spring coils), excellent suspension for a 200-mile ride "without fatigue," and responsive steering. Performance claims include hill-climbing ability and speeds up to 50 mph. The rhetorical strategy positions the car as a luxury value—it "looks like" cars costing $2,500 but costs significantly less. The Jeffery Company (Kenosha, Wisconsin) targets middle-class buyers seeking comfort and reliability. Technical specifications and customer testimonials about climbing famous hills (Abbey Hill, Viaduct Hill) establish credibility. This reflects early 1900s automotive marketing when cars were expensive novelties; advertising emphasized engineering details and endurance rather than styling or speed alone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Motor Cars r Comfortable Car In Nignerica Selling Below $2500 five passenger touring car with ho inch) yoheel base, .36x4 inch tires and demountable, wheels—a rare combination of power, comfort and appearance. It’s long—it’s low—it's roomy. Low with drop frameand new spring suspension. Long with front axie set forward. and straight line torpedo body. Roomy*with tonneau seat four feet wide—-31 inches of leg room—enough for the tallest man—27 inches from front seat to dash and’ wide elbow room at the wheel. The most comfortable car in America selling below $2500. 7 Ride 200 Miles Without Fatigue Step into this car and you are dominated by a feeling of spacious ease and gratifying com- fort. {Inia ten minute ride you grin in spite of ai ey rare delight. You may tour pleasure and return without fatigue. Upholstering is of such pleasing soft- ness The the invalid may ride without dis- comfort-taushions 8 inches deep. made from finest seletted\long hair. Rear cushion has 45 double action steel spring coils. Front sj 39 inches long—rear 52 inches long—axle of I-beam type set forward under radiatorSrbad clearance 10 inches— front edge of tonneau seat 9 inches ahead of rear axle—front seat 45 inches wide—120 inch wheel base and 36 inchs Now, do you wot that it’s the easiest riding—easiest to driv easiest to turn around—no other make at 82500 can touch it Delight to Drivers You must experience the feel of that Cross Country wheel. It’s a delight. Think of the unconscious ease with which you guide a bi- cycle.’ It’s just that. Your arms don’t tire. ‘Your legs don’t cramp. Both levers are inside and the sound of the motor—just the sweetest hum that turns instantly in a snappy roar when the cut-out is open. Silent, long and lean, with swift moving lines, the Cross Country has grace, suggestion of speed and beauty of contour. Snap! Ginger! Power! To drive this car is exhilarating. It runs like a spirited horse. You touch the throttle and it’s away. In the traffic of Fifth Avenue it will creep along at 4 miles per hour—on the open road it tops it off at fifty. It took Abbey Hill, New York, on high gear with five people, start- ing at 22 miles per hour and going 30 miles at top. It took Viaduct Hill on high, starting at 25, dropping to 12 at the crest and going at 18 at the top, passing two high priced cars going up in the gears. Tt took City Line Hill, Philadelphia, on high, Rondout Hill at Kingston, N. Y., with 6 passengers and climbed State Street Hill, Albany, from river to Capitol on high with six Passengers. Te starts quickly and stops quickly—a motor car virtue that has saved many an accident. ‘The braking surface is 400 square inches. Looks Like $2500 A big car of exceeding beaut); few people have guessed its price on sight @t below $2500. Finished in English Purple Lake=a rare shade net, fenders and fillers in black 93-inch lamps in black enamel a You'll find the same equipment of at $2500. @ s selling can put her around a corner in a rear end will hug the road, below 82,000. y For years we have built fj oped our factory until produce the Cross Conf The Cross 1; Ten Other Styles, Including Open and Closed Rincel ied dies Cars of 38 and 50 Horse Power Fine large, black _apag@ —Bosch 3 jlex ignition. i ‘ua ioe and nickel fob 1, $35. tarter s175. The Theres B. Jeffery Company Main Office and Factory, Kenosha, Wisconsin Branches: Boston, Chicago, Cleveland, Milwaukee, New York, San Francisco’ ‘See this car in the Grand Central Palace Automobile Show, Jan. 10-17: at Section H, first floor. hhickel=radiator cap of exclor sive design.