Life, 1912-01-04 · page 23 of 108
Life — January 4, 1912 — page 23: what you’re looking at
What you’re looking at
This page is primarily **automobile advertising**, not political satire. The main content promotes Abbott-Detroit motor cars (the "44" and "30" models) through an illustrated advertisement showing a family departing on a holiday automobile trip. The text opening discusses how holiday visits bring satisfaction and contentment, using this seasonal theme to market the cars as vehicles enabling pleasant family outings. The illustration depicts well-dressed passengers and children boarding or riding in an Abbott-Detroit automobile near a house, with a large tree—evoking leisurely holiday travel. The accompanying specifications lists technical features (Continental motors, electric headlights, demountable rims) and pricing ($1,350-$3,000), typical of early-1900s automotive marketing in *Life* magazine, which regularly featured such advertisements alongside satirical content. This represents consumer advertising rather than editorial commentary or political cartooning.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
XW ¥ Fa j | } ,, IITH what a of satisfactl bn and Ye #6 the Holiday visits accom- | panied? At no other ‘time o Bh year does the. -geniality of the people manifest i pleasing forms. | 4 x ‘al ‘At no tim§.does a Brisk: ae f Abbott-Detroit “44” ae in. x Sis-inlong stroke Continental #\ Motor, “Dual IenitioniSy stem with Magneto. ‘ ™ % £ P , ce | Ores pig Kel-plated, pallet Electric pals - é F. leadlights, co: tion Oil and Electric ying, especial an & i S i sistan Tail spt sap Lampe, 180 the Abbott-Detroit * 44. al! : aie Lighting) Battery —body of i J h nickel-plated pols, Tires, 36-in. x pspeedTrans- ; pedal C5 ero oma trol, + Cla rake. Wheel costly, yet Base, 120 inches,» Ventilated Fore-door icter pag pease! Seven passeniger,. Fore: Touring Car, fully equipped (lees Top, Windshield, eee and AuxiBary Seats) $1800 eee Demi-Tonneau, fally equipped less Top, PUSGsh} 9) 23 and Speedo ‘er) = > $1775 Fore door Limousine, fly equipped $3000 Abbott-Detroit “30” ‘ 4}-In, x 4K-in. Four-cylinder Motor. Dual Ignition System with Magneto. — Nickel- plated Bullet Electric Headlights, combina- tion Oil and Electric Side and Tail Lamps— Tungsten Lamps, 100 ampere hour Lighting Battery. Horn and Toole. Tires, S-in. x 3/4-in. Demountable Rims. One-pedal Clutch and Brake Control— simple, safe and sure. ‘Wheel Base 110 inches. Ventilated Fore- -H in \ ’ door Bodies. Pore-door Touring Car, fully equipped, (less urself, f j , «Top, Windshield and Speedometer) ' $1350 A 6 Fore-door Roadster, fully equipped (less | ; ‘ & > Top, Windshield and Speedometer) 81275 $1300. | ; Colonie) Coupe, fally equipped = 982150 j . Any model can be equipped with Dynamo equipment for Electric Lighting $90 Abbott-Detroit SelfStarter - - 850 eek i f ; io Abbott Motor Company th uni- ff 3 | /- 615. Waterloo St, Detroit, Mich.