Life, 1912-01-04 · page 22 of 108
Life — January 4, 1912 — page 22: what you’re looking at
What you’re looking at
This is a **product advertisement page** from Life magazine, not a political cartoon or satirical content. It features advertising for R-C-H automobiles manufactured by R. C. Hupp in Detroit. The page showcases three car models with prices ranging from $700 to $1,050. The advertising copy uses a rhetorical strategy—inviting consumers to compare the R-C-H against cars costing up to $1,800, suggesting exceptional value. The tagline "Forget the Price-Tag—and you'd say $1800" is the core sales pitch: the car's quality supposedly exceeds its price point. The detailed specifications (motor specifications, suspension type, materials) aim to establish technical credibility. Multiple branch locations listed indicate this was a significant manufacturer of the early automotive era. **This is commercial content, not political satire or humor.** Life magazine's satirical content appears elsewhere in the publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LEP EX R = C . H 5-Passenger Touring Car lamps, generator, horn, tools and tire repair kit---long stroke motor--- .0.B. Detroit three speeds---enclosed valves---Bosch Magneto. Forget the Price-Tag---and you’d say $1800 ing is believing” in buying automobiles as in other things. We can’t tell you a hundredth part about the R-C-H in a magazine advertisement. But we do want you to note the specifications of the car, then examine and test it for yourself, then compare it point for point with any car you have in mind up to $1800—or more. Will you do it? $850 Fully equipped with top, side-curtains, windshield, 2 gas lamps, 3 oil First note the beauty of the car—the class displayed in every line of it. R.C-H §-passenger touring car, $1050. R-C-H Gasoline coupe, $1300. Note the sound construction—123 drop forgings, chrome nickel steel All prices f. 0. b, Windsor, Ont., duty paid. used throughout all shalts and gears in the transmission and rear axle, SBEGIFIGATIONS high-carbon’ manganese stecl in all parts requiring special stiffness, We s s couldn't have built better for a $5,000 car. Motor—g cylinders, cast en bloc.—334 inch bore, § inch stroke. Two i bearing crank shaft, ‘Timing gears and valves enclosed. Three point springs —full elf ed iistic (cont—tesire easy ridi suspension, DRIVE—left hand. Irreversible worm gear, 16 inch wheel ree tones of other spcially good features about the RCT CONTROL Center leser operaied through Ht plate, integral with uni is hee karst : versal joint housing just below. SPRINGS—Fronc, semi-elliptic and us your judgment on the car—that's all we ask. mounted on swivel seats. FRAME—Pressed steel channel. S 56 Front, I-Beam, drop-forged, rear, semi-floasing type. BODY—English CANADIAN PRICES type, extra wide front seats, WHEEL BASE—110 inches. TIRES— R-C-H_ 2-passenger roadster, $850; equipped for 4 passengers, $925. 31x34 inches all around, Full equipment quoted above. DEALERS: Applications for R-C-H territory are coming in by wire, phone, special delivery and in person every day. Send in yours—maybe your territory is open. 110 LYCASTE STREET RAIRS NO'Constc. R. C. HUP P, Manufacturer, DETROIT, MICHIGAN Higy uauivenst BRANCHES. Boston, 563 Boyleston Fé 3 Buffalo, 1225 Main St.; Cleveland, 2122 Euclid Ave.; Chicago, 2515 Michigan Ave.; Denver, 1520 Broadway; Detroit, Wood- ward and Warren Aves.; Kansas City, 1301 Main St.; Los Angeles, 816 So. Olive $t.; Minneapolis, 1334 Nicollet Ave.; New York, 1989 Broadway; Philadelphia, 330 No. Broad St.; Atanta, 548 Peachtree St. “Twenty-Five” F.O.B. sls 2 nty-Five” R-C-H ENGLISH BODY ROADSTER R-C-H, $1050 oc CoLoNiAL CourEe 700 Fully cauipped with top, windshield, gas lamps el ed et A lr ogra ete and generator—long stroke motor—three speeds ur I ghting battery > : 's. combina F.0.B. Detroit. enclosed valves—Bosch magneto. ic and oil side and tail lamps, horn, to as roadster. The long-stroke motor (314x5) develops exceptional power and speed. of the public. (.\)—The business or professional man. ar owner with small or no al in up-keep for day- Tires 30 x 3 inches; wheel base 86 ; other specifications same as touring car. Equipped forfour passengers, $750.