Life, 1912-01-04 · page 13 of 108
Life — January 4, 1912 — page 13: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire or a cartoon. The page promotes the Locomobile automobile company's 1912 model lineup. The image shows a touring car with several passengers in period dress traveling through a natural landscape. The ad presents three models: the "30" (four cylinders, $3,500), the "38" (six cylinders, $4,200), and the "48" (six cylinders, $4,800), available as either touring cars or limousines. The Locomobile Company of America, headquartered in Bridgeport, Connecticut, lists offices in major American cities. The "Best Built Cars in America" seal appears at the bottom. This reflects early automotive marketing emphasizing luxury, passenger capacity, and engine specifications to affluent buyers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Locomobile Models for 1912 The “80” The “38” . The “48” Six Cylinders. Five P. Touring Car, $4200 of America. ; Bridgeport Conn. amcnicn Je