Life, 1912-01-04 · page 104 of 108
Life — January 4, 1912 — page 104: what you’re looking at
What you’re looking at
This page is primarily advertising and book reviews from an early 1900s Life magazine, with no political cartoons or satirical content to analyze. The main advertisement promotes Rauch & Lang electric automobiles, displayed at the Waldorf-Astoria's "Turkish Room" during the National Automobile Show (January 6-15, appearing to be around 1911). The company emphasizes the car's "correctness" and luxury features—positioning electric vehicles as refined, upscale transportation for wealthy customers. A secondary ad touts Old Overholt Rye whiskey, highlighting its century-old pedigree ("same for 100 years") and government-bond bottling as markers of quality. The bulk of the page lists newly received books on varied topics: rural economics, poetry, world travel, history, and fiction—typical literary fare for educated American readers of the period. No satire or commentary is evident; this is straightforward commercial and cultural content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
auch & Lang Electrics on Exhibit at the Waldorf-Astoria “Turkish Room” From January 6th to 15th, in New York, during the National Automobile Show, our cars will be shown at the Waldorf-Astoria, in the comfortable “Turkish Room.” Readers of this announcement who are in New York at that time are cordially urged to inspect them. This unusual exhibit itself is interesting and it exhibits an un- usual car, The Rauch & Lang meets every requirement of most people’s definition of the word “correct.” Call at the Waldorf-Astoria between January 6th and 15th, and sce if it doesn’t meet yours. THE RAUCH & LANG CARRIAGE COMPANY 2335 West 25th St. Geta nd Additional ex- hibits at our New York Branch Show- room, Broadway and 58th Street. Exide Battery standard equip- ment. Special Electric Pneu- or Motz High-Efficiency Cushion Tires . and Lilian Bayard Taylor Kiliani. (R. Books Received G. Badger, Boston, Mass.) “Annual of the Society of Illustra- Who Was It? stories, by Julia H. tors,” 1911. (Chas. Scribner’s Sons.) Johnson. (R. G. Badger, Boston, Mass. The Book of the Tarpon, by A. W. $0 cents.) Dimock. (Outing Publ. Co. $2.00.) In Chateau Land, by Anne Hollings- From Constantinople to the Home of worth Wharton. (J. B. Lippincott Co., Omar Khayyam, by A. V. Williams Philadelphia, Pa. $2.00.) Jackson. (The Macmillan Co. $3.50.) A Woman's World-Tour in a Motor, The Fundamental Laws of Human by Harriet White Fisher. (J. B. Lippin- Behavior, by Max Meyer. (R. G. Bad- cott Co. Philadelphia, Pa. $2.00.) ger, Boston, Mass. $2.00.) The Writing of News, by Charles G. A Sheaf of Poems, by Bayard Taylor Ross. (Henry Holt & Co.) Principles of Rural Economics, by Thomas Nixon Carver. (Ginn & Co.) Why We May Believe in Life After Death, by Charles Edward Jefferson. (Houghton Mifflin Co., Boston, Mass. $1.00.) The Nine-Tenths, by James Oppen- heim. (Harper & Bros. $1.25 net.) The Confessions of Artemas Quibbie, by Arthur Quibble. (Chas. Scribner's Sons. $1.30 net.) The Man in the Brown Derby, by Wells Hastings. (Bobbs-Merrill Co., In- dianapolis, Ind. $1.25 net.) Cupid's Fair Weather Booke, by John Cecil Clay and Oliver Herford. (Chas. Scribner's Sons. $1.00.) Love in a Little Town, by J. E. Buck- rose. (G. P. Putnam’s Sons. $1.50.) Awakening, by Maud Diver. (John Lane Company. $1.30.) Autobiography of an Elderly Woman, (Houghton Mifflin Co., Boston, Mass. $1.25.) Old Lamps for New, by E. V. Lucas. (The Macmillan Co. $1.2.) The Oriental Religions in Roman Pa- ganism, by Franz Cumont. (The Open Court Publishing Co., Chicago, III.) Vegetable Verselets, by Margaret G. Hays. (J. B. Lippincott Co., Philadel- phia, Pa. $1.00.) Mis’ Beauty, by Helen S. Woodruff. (The Alice Harriman Co.) Some American Story Tellers, by Frederic Taber Cooper. (Henry Holt & Co. $1.60.) The Common People of Ancient Rome, by Frank Frost Abbott. (Chas. Scrib- ner’s Sons. $1.50.) Selected Poems, by Henry W. Boyn- ton, M.A. (The Macmillan Co. 25 cents.) The‘Aroma” of Old Overholt Pye Met ose. \oa Ky Gar yi hee SA 2 e 5 fs the result of 2 PD er oe etree Z Old yp Overholt Rye ** Same for 100 years Distilled since 1810—a delici- ously mellow whiskey of full, rich, body. Bottled in bond under government supervision. Always uniform. Insist on being served with OVERHOLT A. Overholt & Co. Pittaburgh, Pa. GLEOLAWLEHLAY