Life, 1912-01-04 · page 103 of 108
Life — January 4, 1912 — page 103: what you’re looking at
What you’re looking at
This page is primarily **advertising, not political satire**. It contains three separate commercial advertisements typical of early 1910s American magazines: 1. **French's London White "Whitire"** – a tire coating product promising to extend tire life and appearance 2. **MOTZ Cushion Tires** – the major advertisement claiming superior durability and safety over pneumatic tires for early electric automobiles 3. **Welch's Grape Juice** – positioned as "The National Drink" for entertaining The page also includes a **"Monroeville Directory"** listing family names, likely a humorous local feature referencing community members. There is **no political cartoon or satire** visible. The only potential humor lies in the directory's exhaustive enumeration of ordinary surnames, which appears to be gentle local humor rather than commentary. The tire advertisements represent genuine product competition of the era between pneumatic, solid, and cushion tire technologies.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
— s Get the Most Out of * Your Tires! Save a part of that wear and tear expense by coating them with ® French’s London White “Whitire” | (Trade Mark) @ Extends their life, makes them look like new and adds to the appeafance of the car. Quickly and easily a sil plied. 4 pound can, ® Special Trial Can Samuel H. French & Co., Callowblll St, Monroeville Directory The Zubers and the Zieglers and the Zipfels and the Zorns, Powleys and the Grosses and the Herners and the Horns, Tylers and the Heymans and the Lathams and the Schmitzes, Websters and the Kreiders and the Looses and the Fritzes. Hindleys and the Jacksons and the Ebingers and Spettle: Moreheads and the Foxcs and the Thatchers and the Hettles, Crandalls and the Diedrichs and the Ketchums and the Hipples, ¢ Walterses and Binsacks and the Stentzes and the Dipples. Polands and the Kesslers and the Shermans and the Lowerys, Gregorys and the Albertses, the Bakers and the Mowerys, Seamans and the Billingses, the Loscys and the Foellers, Needhams and the Butlers and the Lorses and the Gowllas. The Tire That Ends Trouble and Expense on Electrics What was formerly the most trouble- some and expensive feature of motor- ing need cause you no further concern. For, with the invention of the Motz Cushion Tire, all tire troubles and up- keep expense have ended. The Motz Cushion Tire can never puncture, blow-out or rim-cut. And it does away with dangerous skidding. It gives three to five times as many miles service as the most costly pneu- matic tire. Yet this remarkable tire has all the life, all the resiliency of the prop- erly inflated pneumatic. Note the undercut sides and the slantwise bridges. These exclusive Motz features, to- gether with secret-processed rubber, are what give this tire its pneumatic resil- tency. Notched double-treads make it the non-skid tire. MOTZ Cushion Tires Seventeen makers of pleasure cars equip with Motz Cushion Tires for 1912, even though these tires cost on an average of $100 more per set than pneu- matics and $125 more than solid tires. They do this to make their cars trouble-proof and easy-riding for you. These makers have also discovered that the Motz Cushion Tire is more efficient than any other. That is, ona given charge of fuel, it gives more miles than the pneumatic or solid tire. We guarantee, in writing, Motz Cush- ion Tires for 10,000 miles, or two years. Their average life is even longer—14,000 to 20,000 miles. Com- pare this with the pneumatic tire that constantly needs repairs and yet sel- dom gives over 3.000 miles. Motz Cushion Tires are easy to apply; are quick-detachable and fit any universal clincher or demountable rim. No re- moving wheels in applying Motz Tires. Equip your car with Motz Cushion Tires and avoid trouble. You won't need to carry extra tires, cement, patches and jacks. Repair bills will also become a mere nothing. Let us tell you more about this resilient tire which ends tire troubles and tire ex- pense. Let usgive you the names of auto- mobile makers who equip with MotzCush- ion Tires, and letters from owners of cars equipped with MotzCushion Tires. Mere- ly send name on postal. Please ask for our booklet 91. This tire is made easy-riding by means of double, notched treads, undercut sides, slantwise bridges and secret processed rubber, Aria the picture shows double, notched treads, ge D—shows how perfectly the tire absorbs shocks when. car passes over an obstacle (from photograph). THE MOTZ TIRE AND RUBBER COMPANY, Main Offices and Factories, Akron, Ohio BRANCHES: New York, 1737 Broadway; Chicago,2023 Michigan Ave.; Detrolt, 999 Woodward Ave.; Kansas City, 409 East ISth Street We also Manufacture Demountable Solid and Cushion Tires for Commercial Cars. (59) Yinglings and the Prentisses, Eberlys and Squiers, Webbers and Durands and Lyons and the Meyers, Hisees and the Heisses and Hesses and Tremaines, Simmonses and Heters and Sohms and the Lanes. The Pilkeys and the Pimmels and the Scoutons and McBrides, The Murphys and the Weils and the Camps and the Scheids, The Ryfs and the Strubs and the Drakes and Louis Gfell; Some of these have left the town—but the-rest are doing well —John Stoughton.