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Life, 1912-01-04 · page 100 of 108

Life — January 4, 1912 — page 100: what you’re looking at

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Life — January 4, 1912 — page 100: Life, 1912-01-04

What you’re looking at

This page is primarily **advertising and self-help promotion**, not satirical content. The main feature advertises **Orison Swett Marden's "Books of Inspiration"** — a 12-volume self-help series. The testimonial from retail magnate **John Wanamaker** endorses the books' business wisdom, claiming he would have skipped meals to afford them early in his career. The left sidebar contains a humorous **historical piece by Joseph Addison (1711)** satirizing women's changing hairstyles and head coverings. Addison mockingly compares shifting fashion trends to nature's variability, noting how women's apparent height fluctuates with headdress styles — suggesting current fashion makes women appear shorter, which he finds preferable to when they towered over men. Other advertisements include **Adirondack Foot-Warmers** for winter outdoor activities and a **Matthews Boat Company cruiser** ($5,000). The page reflects early 20th-century American consumer culture and the era's popular self-improvement movement.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

jbo 184s (| Adirondack Foot- Warmers My UN Are Indispensable for Motoring, Driving and Sitting Outdoors They Insure coziness, warmth. comfort! Make living in the open in the Winter a keen, enjoyment, They're universally in ‘demand. Worn by men and women over 3 or over hose. Made of selected sheepskin with heavy, warm wool inside : ten inches high: State shoe size and whether to be worn over shoes or hose, Money backif not satisfactory. rated Catalog of Outdoor Out! $1.50 PAIR SENT PREPAID Write for large i jm W.C. LEONARD & CO., 102 Maia St., Sari Two Hundred Years Ago Those who are inclined to cavil at the head dresses of the present day should read the following, written by Joseph Addison, in the Spectator of June 23, 17tt: There is not so variable a thing in Nature as a lady's head dress. With- in my own memory I have known it rise and fall above thirty degrees. About zo it shot up to a very great height, insomuch that the female part of our species were much taller than the men. The women were of such enor- mous stature that we “ appeared as grass- hoppers before them"; at present the whole sex is in a manner dwarfed and shrunk into a race of beauties that seems almost like another species. I remem- ber several ladies who were once near seven feet high that at present want some inches of five. How they came to be thus curtailed I cannot learn, Whether the whole sex be at present under pen- ance which know nothing of, or whether they have cast their head dresses in order to surprise us with something in that kind which shall be entirely new, or whether some of the tallest of the sex, being too cunning for the rest, have con- trived this method to make themselves appear sizeable, is still a secret; though I find most are of the opinion they are lopped and pruned that will certainly sprout up and flourish with greater heads than before. For my own part, as I do not love to be insulted by women who are taller than myself, I admire the sex much more in their present humiliation, which has re- duced them to their natural dimensions, than when they had extended their per- ten years we at present like trees new | | Lifelong Dividends tor a Few Dollars Now John Wanamaker has just written Dr. Marden: “Had I seen such a book as ‘ Pushing” to the Front’ when I first started towards mercantile life, I should— it had been necessary—gone at least without one meal a@ day to save enough money to have bought the book.’’ (Signed) 3668 PAGES "THESE ower-giving books by Orison Swett Marden show how “big” men how the double th lo ie establis ; how they dig out a foothold in the business world; their credit, make opportunities, increase their abilities eir means, widen their influence and achieve their aim—in fact, how, in spite of every obstacle, they succeed in life. ‘The most successful business men, statesmen, professional mea, educators and executives have these volumes as part of their permanent libraries, Many have purchased hundreds of volumes for presentation to their employees and friends. These books have been read and recommended by such men as Andrew Carnegie, Theodore Roosevelt, John Bur- roughs and Judge Ben Lindsey. Ministers, teachers, educators, orators, writers, professional men find them invaluable as rcady reference books, teeming i they. aro wib Lia ders of the world's great ‘wcoaen. Nearly a million copies are now read all over the world, translated into Swedish, French, German, Russian, Italian, Bohemian, Norwegian and Japanese. Those who read them are spurred to their hichest endeavor, urged forward to bring out the very best and shown how to make of themselves the utmost possible. You Have a Choice of three attractive bindings—leather, silk or cloth. The leather volumes have flexible covers, measure 4 x63 inches, popular pocket size, and are handsomely bound in dark maroon leather, with gilt tops and silk book-mark. The silk volumes are the same size, nchly bound in green watered silk in the same style. The cloth volumes are 5x 734 inches, attractively bound in dark red cloth. Each set is embossed in gold, illustrated with portraits and printed in large, clear type. ‘This Is All You Need to Do To bring you the complete Marden Inspirational Library, in 12 handsome volumes, 420 idea-full chapters, 3668 transportation fully prepaid, send only this coupon and three dollars. This small amount, for 3, 4 of 5 ths, as you select cloth, silk or leather binding, pays for this library com- plete and brings you in addition SUCCESS MAGAZINE every month for two full years (24 numbers). Every issue af SUCCESS contains one ot more stimulating editorials from Dr, Mardea's pen—in addition to clean and interesting fiction and outspoken articles on our big American problems. This is your chance to learn how to make your living more profitable and your life more worth while. Send This Coupon With Three Dollars ho With Dr. Marden’s Iatest book, "Self Investment,” Inspirational Libeary is complete. Each rll the jotlagl ae) com s The book titles are: Self Investment; The Opt- mistic Life; The Young Man Entering Busines; Secret of Achievement; Getting On; Pushing to the Front; Be Good to Yourself; He Can Whe Thinks He Can; Peace, Power and Plenty; The Miracle of Right Thought; Rising in the World; Every Man a King. No Red-Blooded Man But Will Respond to Such Chapters as These Wand A Men, Promotion—| Ant of Advertising. Keeping Up With the Times, Friendship and Success, Be Brief, Habit—The Servant of the Master, ‘Courage—Self-Control.. Hint to Young Wier, AHome of My Own, ef the Great How to Talk ‘The Roll Call sobscrintion to, SUCCESS. I | I promise to remit. three dollars each month uatl | have pad # a $12 for the cloth binding. $15 for the vill binding. [$18 foe tie leather binding. [dere Address s+ City and State Occupation. zi SUCCESS MAGAZINE, Dept.N-1, 29-31 E. 224 St. NT. See Se SS ee ee ee = A NEW ONE HEALTH AND RECREATION IDEAL OFF SHORE && CRUISER BUILT: TO'ORDER ONLY" The PRICE $5,000 SPEC TONS ON-REQUEST. (ONLY IMMEDIATE ORDERS ACCEPTED) 2 THE MATTHEWS BOAT CO. PORT* CLINTON OHIO,U.S.A_ nd lengthened themselves out into formidable and gigantic figures. 1 ac not for adding to the beauties of Nature, nor for raising any whimsical superstrac- ture upon her plans: I must, therefore, repeat it, that I am highly pl the coiffure now in fashion, and shows the good sense which at preses very much reigns among the valuable part of the sex Tur earth may cease its revolutions in 5231 as Professor Bauer predicts. bat not South America.—Dayton Journal.