Life, 1911-12-21 · page 31 of 44
Life — December 21, 1911 — page 31: what you’re looking at
What you’re looking at
This page is primarily **advertising disguised as editorial content**, characteristic of early 20th-century *Life* magazine's satirical approach. The main text is a rambling, absurdist essay **mocking American exceptionalism** through hyperbolic praise of the American pie. The author sarcastically celebrates pie as a symbol of national superiority, then jokes about Columbus and prohibition—suggesting naive patriotism deserves ridicule. The page features **three separate advertisements** presented as editorial: 1. **Philip Morris tobacco** — uses the pie essay's opening to advertise cigarettes 2. **Bell Telephone System** — compares printing press to telephone technology, arguing both enable national unity and cooperation 3. **Dr. Givens' Sanitarium** — advertises medical treatment The satire works by juxtaposing bombastic American nationalism (the pie essay) with commercial appeals, implying corporate interests exploit patriotic sentiment. The Bell ad's claim about "universal service" promoting national cooperation is particularly ironic given the surrounding commercial context.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
uy per 1d, id, m= American pie has shown forth resplen- dent in the full glare of a noonday sun or beneath the pale green of the electric light, and she stands forth proudly to- day with her undying loyalty to dyspep- sia untrammeled and her deep and dead- ly gastric antipathy still fiercely burning in her breast. That is the proud histo pie. Powers, principa and hand-made dyna but the republican form of pic docs not crumble. Tyranny may totter on its throne, but the American pie does not tot- ter. Not a tot. No foreign threat has even been able to make our common of American ties, kingdoms may crumble, chicken pie qu I do not say this be- cause it is smart; I simply say it to fill up. But would it not do Columbus good to come among us to-day and look over cur free institutions? Would it not please him to ride over this continent which has been rescued by his presence of mind from the thraldom of barbarism and forked over to the genial and re- fining influences of prohibition and pie? America fills no mean niche in the great history of nations, and if you listen carefully for a few moments you will hear some American, with his mouth full of pic, make that remark. The rican is always frank and perfectly free to state that no other country can approach this one. We allow no little two-for-a-quarter monarchy to excel us In tobaccos as with everything quality commands its price”. For PHILIP MORRIS English Mixture and Cut Plug 32:00 the pound, i it you get tobacco perfection without paying import duty. If your dealer does not stock these to- ecoe send e and address with 2c. for trial 2 oz. tinol either brand. PHILIP MORRIS & CO., Ltd. 402 West Broadway For Universal Service The Press and the Bell System The power of the individual writer is multiplied by the printing press. In the same way the power of the individual telephone is multiplied by the Bell system. In both cases, increased usefulness comes from progress towards universal service. By means of the press the knowledge and thoughts of writers are spread throughout the land, maintaining among all the people the common language and the mutual understanding which makes for national co-operation. By means of the Bell system, each individual telephone becomes connectable AMERICAN TELEPHONE AND TELEGRAPH COMPANY with every other telephone and each unit in the nation is given a personal membership in the most highly developed system of communication that the world has ever seen. The pressprepares people for co-opera- tion; the Bell telephone system enables them to really co-operate. The press educates people separately; the telephone enables them to act upon their mutual knowledge immediately and at any distance. By co-operation with telegraph and cable systems, universal service for com- munication is being made international. AND ASSOCIATED COMPANIES One Policy One System Universal Service in the size of our failures or in the calm and self-poised deliberation with which we erect a monument to the glory of a worthy citizen who is dead and therefore politically useless. The careless student of the career of Columbus will find much in these lines that he has not yet seen. He will real- ize when he comes to read this little sketch the pains and the trouble and the research necessary before such an ar- ticle on the life and work of Columbus 1145 could be written, and he will thank me for it; but it is not for that that I have done it. It is a pleasure for me to hunt up and arrange historical and biographi- cal data in a pleasing form for the stu- dent and savant. I am only too glad to please and gratify the student and the savant. I was that way myself once and I know how to sympathize with them P. S.—I neglected to state that Co- us was a married man, Still, he rmur or repine.—Bill Nye. Mu did not m comicbooks.com