Life — December 21, 1911 — page 3: what you’re looking at

What you’re looking at

This page is **primarily an advertisement**, not editorial content or satire. It features a Locomobile automobile advertisement from the Locomobile Company of America (Bridgeport, Connecticut). The ad showcases a "48 Six Cylinder Limousine" parked before grand institutional buildings (likely a church and university or civic structure), emphasizing the vehicle's prestige and suitability for refined clientele. The company lists three models with pricing: - 48 Six Cylinders: $3,500–$4,800 (open cars) - 38 Little Six - 30 Four Cylinders - Closed cars: $4,600–$6,250 The architectural backdrop and formal presentation are designed to associate Locomobile with established institutions and upper-class status. This is a straightforward early-automotive marketing appeal to wealthy consumers, not political satire.