Life, 1911-12-21 · page 2 of 44
Life — December 21, 1911 — page 2: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a straightforward automobile advertisement from Life magazine. The page promotes the R-C-H "Twenty-five" English-Body Roadster, manufactured by R.C. Hupp in Detroit, Michigan. The ad emphasizes the car's value proposition: priced at $700, it claims to offer features and quality comparable to automobiles costing $1500 or more. It highlights practical features like the long-stroke motor, three speeds, enclosed valves, and Bosch magneto. The text explicitly states the advertiser is avoiding hyperbolic language ("sensation," "masterpiece") in favor of "plain facts in simple language." This is a genuine product advertisement with no political or satirical content — typical business messaging from the early automotive era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Pe Entered at the Post Office at New York, N.Y..as Class Mail Matter Secatd R -C - H “Twenty-five” English-Body Roadster Fully Equipped with Top, Windshield, Gas Lamps and Generator—Long Stroke Motor—Three Speeds—Enclosed Valves—Bosch Magneto. 00 A Car For Which Comparison Must Be Sought Among Cars Costing $1500 and Up ivertisement, more espec y the announcement of a firecrackers and superlatives in the English language It’s the hardest thing in the world nowadays to write a motor-car new car. “Sensation,” “masterpiece,” “greatest value’’—all the linguist have been overworked until they no longer mean anything at all. So, in this announcement of the R-C-H English-body roadster, we're going to stick to plain facts in simple language and let your own judgment decide on the value of the car. Jing of the R-C-H_ would be of price—wonder water-cooled, with valves enclosed, three speeds and Bosch magneto. We made every part But price is the very as sound as ‘though for a $5,000 car int you to con the sound construc: wi ie to study body uty of line, the complete equipment—then the low price. We think after lose the 1adec art igation you will feel that the R-C-H would be the car for you if the price earch enieg easy and graceful. Bear in mind that this car is not the prod r building of motor cars. Th e of R. C. Hu And gathered Naturally, your first thought on good and so complete a ca ‘and most comfortable. This is a ty English country homes. It is exceptic -C-H “Twenty-five” our aim was to produce, irrespective of price, ster, which would be the ideal car for five large classes of the public vorably known, a body of n ‘The business or professional man. ‘The farmer. . The salesman. . ‘The pleasure-car owner with small or no family. ‘The large car owner who needs a smaller cur, economical In up-keep, for day-to-day motoring uses. as bound to have an enormous sale, urdy and s acar could be. We use drop: We put in a powerful long stroke (3 !4 x §) motor, new that such so we the R-C forgings of nickel-steel t of. Re Motor—s cylinder, Specifications Mer 4 iyi Dont ausissria fully selected for special ability in their particular line. we come to the public with confidence, asking them only to note the specifications uipment of the R-C-I—to examine thoroughly the car itself, to compare it item by item with any other. are convinced that the judgment of the public at large—your judgment —will dy expressed whi the car has been shown —that the R-C-H e” English-body roadster offers a value for which a comparison must be sought among the cars costing $1,500 and more. Write for descriptive folder, or see the car itself at our nearest branch. 4 inch bore, § inch stroke. Cylinders cast en bloc. Two-bearing crank shaft. Timing gears and valves Drive—Left hand. Irreversible worm gear, 16 inch whe Control--Center lever operated through H plate, integral with universal joint housing just below. Springs—Front, semi-clliptic; rear, full elliptic and mounted on swivel seats Frame—Pressed steel channel. Axles—Front, 1-f am, drop forged. Rear, semi-floating type. Body—English type, extra wide front seats. Wheel Base—86 inches. Tires—3o x 3 inches all around. Full Equipment includes top, windshield, gas lamps and generator. Equipped to carry 4 sen gers —$750. Canadian Prices —R-C-H 2 passenger Roadster, $850; equipped for 4 passengers, $025; R-C-H 5 passenger Touring Car, $1050; R-C-Il Gasolene Coupe, $1300. AUl_ prices O. B. Windsor, Ontario; duty paid. DISTINCT FROM AND HAVING NO CONNECTION R. C. HUPP, Manufacturer WHATEVER WITH THE HUPP MOTOR CAR COMPANY 110 LYCASTE STREET, DETROIT, MICHIGAN ( Atlanta, 548 Peachtree St Branches: { Boston. $03 Boyleston St Buffalo, 1225 Main St. DEALERS Chicago, 251§ Michigan Ave. Cleveland, 2122 Euclid Ave. Denver, 1520 Broadway. A Very Little Territory Still Remains Unallotted on the R-C-H for 1912. Minneapolis. 1334 Nicollet Ave. New York. 1989 Broadway. Philadelphia, 330 No. Broad St Write Us About It. Detroit, Woodward & Warren Aves. Kansas City, 1301 Main St Los Angeles, 816 So. Olive St. comicbookMeom