Life, 1911-12-14 · page 4 of 40
Life — December 14, 1911 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising for Life magazine subscriptions**, not political satire. The top cartoon shows a figure standing on a pedestal, captioned "Don't Have that Backward Feeling"—a humorous appeal encouraging readers to subscribe as Christmas gifts rather than procrastinating. Below is a separate image labeled "Breaking Home Ties (In Color)," advertising that Life prints premium colored pictures as subscription bonuses. The "Honk! Honk!" section announces Life's annual Auto Number, publishing January 2, positioning it as an international automotive event. The right side contains a subscription coupon for mailing in. This is **vintage magazine self-promotion** rather than political commentary—using humor and FOMO ("almost your last chance before Christmas") to drive holiday gift subscriptions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Don't Have that Backward Feeling But act at once. Remember, this is almost your last chance before Christmas to send LIFE as a gift to your friends By filling out the attached coupon, and mailing it now, you will not be too late. If you so request, we send a beautifully printed card stating that LIFE is to be sent for the coming year as a gift from you. This picture, handsomely printed in colors, goes as a premium with every yearly subscription. Honk! Honk! Cope: Tite Pads Co. The first number of the year will be an immense double number. All about autos. Life's annual Auto Number is now an international event Out Tuesday, January 2. All News-stands. Ten cents. Obey That Impulse BREAKING HOME TIES (In Colors) Enclosed find Dollars. Send LiFe as a Christmas gift for one year to Lire, 17 West 31 Street, New York Whe control rated, really pew di teal perts there main « out o! their i —oste Christ new st —ofte TES Mix t how — Ch No m youm ness ¢ Cockt Club € blendin; their de! comicbook eon com