Life, 1911-12-14 · page 3 of 40
Life — December 14, 1911 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It promotes three Locomobile automobile models for 1912: the "30," "38," and "48," differentiated by cylinder count and passenger capacity, with prices ranging from $3,500 to $6,050. The advertisement features a photograph of a Locomobile "Six" limousine positioned before an impressive neoclassical building (likely a museum or government structure), suggesting luxury and respectability. The imagery associates the vehicle with affluence and institutional prominence—typical of early automotive advertising targeting wealthy buyers. This represents typical early-20th-century *Life* magazine content: high-end product advertising aimed at the magazine's affluent readership, rather than editorial satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
"LIMOUSINE. Locomobile Models for 1912 The “30” The “38” The “48” Four Cylinders. Six Cylinders. Six Cylinders. Five Passengers, Five Passengers: Seven Passengers. Touring Car, $3500 Touring Car, $4200 Touring Car, $4800 Limousine, $4600 Limousine, $5550 Limousine, $6050 New York The Locomobile Company —_ Washington Chicago of America Atlanta Boston San Francisco Philadelphia Bridgeport, Conn. Oakland comicbooks.com.