Life, 1911-12-14 · page 37 of 40
Life — December 14, 1911 — page 37: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a cartoon or satirical piece. It promotes *St. Nicholas* magazine for children, published by The Century Co. in New York. The illustration shows children engaged in outdoor activities (appearing to explore or play), reinforcing the magazine's appeal to young readers. The ad emphasizes that *St. Nicholas* is the **only magazine expressly edited for boys and girls**, positioning it as essential for any home with children. Key selling points include the $3.00 annual price, the endorsement that parents themselves read it as children (establishing generational continuity), and listings of upcoming serial stories by established authors. The message is explicitly didactic: parents should view this subscription as a worthwhile "investment" in their children's proper moral and intellectual development—a common Victorian-era argument for quality children's literature. There is **no satire or political commentary** visible here—merely straightforward period advertising emphasizing values parents of that era prioritized: tradition, quality literature, and wholesome content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ILLUSTRATED MAGAZINE FOR BOYS AND GIRLS Sr. Nicnotas should be added to every list of magazines made for any home in which there are children. There is no substitute for Sr. Nicnozas, It is the only magazine made expressly for boys and girls and edited witha wide and intelligent understand- ing of what they like best and what is best for them to like. Sr. Nicuotas is today being read with delight by thousands of children whose fathers and mothers read it when they too were children. The new volume promises well, even for Sr. Nicnotas. The price is $3.00 a year. Parents should not forget that Sr. Nicnotas at any cost is the best investment for children they can make. THE CENTURY CO. Union Square New York Among the new scrial stories by old favorites will be: A STORY FOR BOYS (AND SOME GIRLS) CROFTON CHUMS, By Ravel HENRY BARBOUR (Wery popular with St. Nicholas readers) A STORY FOR GIRLS (AND GROWN-UPS) THE LADY OF THE LANE. By FREDERICK ORIN BARTLETT A STORY FOR EVERYBODY THE TOWNSEND TWINS—CAMP DIRECTORS By WARREN L, ELDRED \ STORY OF OLDEN TIME THE KNIGHTS OF THE GOLI comicbooks.com