Life, 1911-12-14 · page 36 of 40
Life — December 14, 1911 — page 36: what you’re looking at
What you’re looking at
This is a full-page advertisement for *Century Magazine*, not a political cartoon. It promotes the magazine's 1912 content to appeal to educated, affluent readers. The ad emphasizes *Century's* prestige by listing prominent contributors: ex-President Eliot, President Taft (writing on arbitration treaties), and acclaimed writers like Henry Van Dyke and Mary Austin. It highlights high-quality art reproduction—a key selling point—featuring Japanese color prints, etchings of the Panama Canal, and paintings by Old Masters. The language ("cultivation and taste," "people of cultivation") targets an elite audience. At 35 cents per copy ($4/year), it positioned itself as a luxury magazine for the culturally refined. The ad essentially argues *Century* is the necessary publication for anyone claiming intellectual sophistication—a direct appeal to status-conscious readers of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
[CENTURY | MAGAZINE The Century will publish during 1912 such an array of “‘art and letters’ pictures and stories—that no one who wishes to with the thought and taste of the times can afford to be without this magazine. keep abreast No other magazine has published so many works of really great writers. No other magazine has done so much in this country for the graphic arts and for the reproduction of paintings and pictures by various processes as has The Century. found in every home where The Century is art and literature are really prized, and it is the necessary magazine to all people of cultivation and taste. 35 cents a copy, $4.00 a year. At all book stores or THE CENTURY CoO. New York Union Square SOME OF THE FEATURES TWO POSTHUMOUS PLAYS by W.S. Gilbert “STELLA MARIS” W . J. Locke’s new novel ST. FRANCIS OF ASSISI by Maurice Francis Egan PRESIDENT TAFT on the Arbitration Treaties by Jeffery Farnol by Henry Van Dyke Mary Austin Charles Egbert Craddock adden Martin Wilkins Freeman Harry Stillwell Edwards by ex-President Eliot Sir William Osler South America The Middle West American Cookery The Dickens Centenary A STORY STORIES ARTICLES ARTICLES on SOME OF THE ART The best COLOR PICTURES of all the magazines BOUTET DE MONVEL’S Illustrations of Life of St. Francis JOSEPH PENNELL’S Etchings of the Panama Canal TIMOTHY COLE'S Wood Engravings of the Old Masters Exquisite JAPANESE COLOR PRINTS SOROLLA’S Portrait of President Taft (in color) comicbooks.com