Life, 1911-12-14 · page 27 of 40
Life — December 14, 1911 — page 27: what you’re looking at
What you’re looking at
This is primarily a **car advertisement**, not political satire. It promotes the Hupmobile Long-Stroke "32" touring car at $900—positioned as an exceptional value offering luxury features typically found in more expensive vehicles. The ad emphasizes the car's engineering innovations: a small-bore, long-stroke motor; distinctive body design; and American manufacturing principles adapted from European cars. It appeals to buyers by arguing they're getting "a totally new idea of what you ought to get for $900"—implying competitors offer less for similar prices. The small illustration of a competing car in the lower right appears comparative, suggesting the Hupmobile's superiority in design and engineering. The page includes a coupon for a photogravure of the vehicle, a common early-20th-century marketing technique. This reflects the era's booming automobile industry and manufacturers' competition through technological innovation rather than price-cutting.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
0 FO. B. Dete: Hupmobile Long-Stroke “32” Five Passenger Touring Car—$900 windanields* gas inaape’ kd "4 . Ferg, beware, a, asia 10, B, Detrolt, including equipment of windshield, gas lamps and generator, ofl lamps, tools and X tm. Three speeds forward and reverse: siding gears. Four cylinder motor, 3}é-Inch bore x 5}4-Inch Sty will ‘coo grate, Bosch magneto. 106-Inch wheelbase. 30x 3}4-loch tires. Color—Standard Hupmobile blue. tinue to occupy the ame large part in our manufacturing plans Te sew tourtng car will be first exhibited at the Grand Central Palace, New York, Jan, 10-17; and aeruently at the principal automobile shows throughout the country. Runabout—$1100f, 0. b. Detroit, A car that gives you a totally new idea of what you ought to get for $900 Anew and larger Hupmobile which immediately thrusts upon your attention a score of tangible superiorities which sct it ina class apart from cars of its price. A Gve-passenger Touring Car for $900 which reiects every characteristic of commonplace construction; and makes clear is invasion of the field above that price; by points of difference and departure which no motorist can mistake. Evolved out of the experience which has built thousands of the Hupmobile Runabout—the quality car today, as it always has been, of the runabout class. Designed by E. A. Nelson, Chief Engineer of the Hupp Motor Car Company, since its inception and designer of the original Hupmobile Runabout. To him and the skilled shop organization which he has continuously maintained, we owe the inimitable lines, the marked simplicity, the efficiency and the high quality of workmanship incorporated in the Runabout. Impressed with the same strong individuality as the Runabout; and still further removed from comparison by:— World Touring First, the small-bore, Second, the body design and construction which Third, the Americanization, after close study § long-stroke motor. attains the purpose of the ‘‘under-slung” of invaluable engineering principles entirely new and avoids all of its disadvantages; and to this country. Some of the points which make the price unprecedented tics of the new These latter advantages are due in large Many a car of 50 to 60 ho Tee three chief characteri epower carri Hepmobile are Durability, Efficiency, and measure, of course, to the motor, one of clutch no larger than the clutch of the ne Ability. the first of the small-bore, long-stroke Hupmobile. Multipt swith 13 By durability we mean that we believe that type peculiar to the finest foreign cars ever inch discs—gives positive action and ter of gra there are more years of quiet, competent manufactured in this country. starts the car smoothly and easily. The springs a service, and a greater capacity for with: The cylinders ai ‘Teotatnlasion grate are'am S fot 48) od Hupmobile tanding hard knocks in this car than has which, except in cars eelling for $2500 and ierechower cart ran are quiet la rep and ever before been incorporated in a car more, implies a two-bearing cranksh: atallepeeda near this price—because every part is The Hupmobile crankshaft has three 1a fect twine its made of good material and more than main bearings, bronze back, Babbi This excess strength exte also to the fu h amply strong for a car of this size and agg Wear fewer adjustimente—longer floating rc atgeandstrongenovsh | FREE, 41; x 8': PHOTOGRAVURE OF ht. life. car. riper “go> Byeficiency we mean lower oil and gasoline Other bearings include high duty Hyatt roller an unust number of tecth—an- | THE MUPMOBILE LONG-STROKE “32 consumption; lesser tire cost; and a 7 While the wheels are other pr ainst wear and th 1231 Jefterves ~ Detrett ‘on Bower bearings. possibility of trouble, all on one side—are enclosed by Oil is fed to all parts an a pressed steel cover, which keeps oil in power pl pressure—the flywheel smaller outlay for repairs. Byability we mean 60% more pulling power for mountain work and heavy roads: 4 to bearings of the unit Somiles of speed at any time and all 4 and dirt out; and because dirt is kept out, runs in oil and its centrifugal force takes and ability to throttle instantly toa walk- the valves remain noiseless, show m the place of a pump. “On Ing gait or to pick up quickly without fecl- mum wear and require minimum adjust- used for engine, clutch and transmission | Same ing the weight of the car. ment. instead of oil and grease. and it circulates | l i ' Kind of oi is | | i HUPP MOTOR CAR COMPANY, 1231 Jefferson Avenue DETROIT, MICHIGAN | aseu comicbooks.com