Life, 1911-12-07 · page 99 of 112
Life — December 7, 1911 — page 99: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content** — it's a straightforward automobile advertisement from *Life* magazine, circa 1912. The page features a full-page ad for the **Locomotile Company of America** (Bridgeport, Connecticut), advertising their 1912 "48" model vehicles. The image shows a seven-passenger touring car photographed among trees with well-dressed passengers aboard, emphasizing the vehicle's luxury and capacity. The advertisement lists multiple body styles (touring car, torpedo, limousine, landaulet, berline) with prices ranging from $4,800 to $6,250 — substantial sums in 1912, indicating these were premium automobiles for wealthy buyers. This represents early automotive advertising targeting affluent consumers in major American cities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The 191248" b : iT Seven Passenger Six Cylinder Locomo l e Touring Car “48” Six,Seven Passenger Touring Car $4800 "48" Six, Seven Passenger Limousine 6050 “48° Six,Four Passenger Torpedo $4800 48” Six,Seven Passenger Landaulet- $6150 ~ “48” Six.Five Passenger Torpedo $4800. 487S Seven Passenger Berline — #6250. New York, Chicago: Boston: comicbooks.com