Life, 1911-12-07 · page 92 of 112
Life — December 7, 1911 — page 92: what you’re looking at
What you’re looking at
This is primarily an **advertisement page**, not a political cartoon. Life magazine is promoting its 1912 calendars as Christmas gifts. The page features three different calendar designs: 1. **Life's Calendar** (left) - illustrated by James Montgomery Flagg, featuring whimsical artwork 2. **Phillips Calendar** (center) - with drawings by C. Coles Phillips 3. **Gibson Calendar** (right) - by Charles Dana Gibson The ad's pitch to readers: these calendars are ideal gifts because they're "useful and beautiful" — not too expensive or trivial. Each features two months per page, legible dates, and colorful pictorial artwork. Buyers are urged to "order at once / Before it is too late" for Christmas delivery. This reflects early 1900s gift-giving culture, when illustrated calendars were considered tasteful, practical presents. The prominent mention of artists' names (especially Gibson, creator of the famous "Gibson Girl") indicates these were desirable luxury items marketed to middle and upper-class consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The the shoul other legali . Th Black ~~ befor Calendars = for 1912 : certif Now about a certain number of Christmas presents that you wish = may contain just the right senti- ment to your friends—not too ex- a \" pensive, not too trivial—can you think of anything that fits so exactly as a LIFE calendar? \ Every day they look at it they All stationers, or . Order at once hee ws remember you. address Before it is too late Usefulness and Beauty. These two things have established the 17 West 31st Street fame of the LIFE Calendars all New York over the world. Legible dates. Two months toa page. Each page a pictorial gem. Colors. TH “SW. nakes present one, you acd it apres A ‘ rs while- i Lb 2 H | ||| tained Life's 4 ‘ ef fish : Pec tee ! set with Calendar mo wtbsons Hey : ; Calendar ie wh ] qualit 1912 . 3 Rie a Allis at Atall | Jewele Front cover in color by Jumes Montgomery Flagg. A seven-sheet calendar with drawings A seven-sheet calendar by Charles Dana care a gare in brown end ane of original aaeines in color by C. Coles Phillips. front cote i color. departure i He N ry aljour er, . » Jacods, . DY. Johnson, oes funn t1 2 af t0son. ize 2x “he n mailin, sd x and others. Hung on heaty silk cord. Size 15 1-2 Me Puli cate ae ef Price, $2.00. a Mat 2121-2, Inmailing box. Price $2.00. most attractive calendar offered. Hung on heavy silk cord. Size 121-2 x i 151-2. In mailing box. Price, $2.00. : Cat comicbookMeom