Life, 1911-12-07 · page 87 of 112
Life — December 7, 1911 — page 87: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not a political cartoon or satirical content. It features a full-page ad for the Garford "Six" automobile, manufactured by the Willys-Garford Sales Company of Toledo, Ohio. The image shows an elegant early-1900s touring car with well-dressed passengers parked in front of an upscale building. The advertisement emphasizes the car's technical superiority—particularly its six-cylinder engine, fuel distribution system, and comfortable seven-passenger capacity—positioning it as a luxury vehicle for affluent buyers. The accompanying illustration depicts the car as a status symbol in a refined urban setting, appealing to the magazine's middle-to-upper-class readership. There is no evident satire or political commentary. This is straightforward commercial messaging typical of *Life* magazine's revenue model from this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
= , ERE is the Garford ‘‘Six’’—the most advanced six = ae - cylinder car on the market. The wonderful per- baile Bee S as formance of this motor during a series of un- Dy mean aaa usually rigid tests, covering a period of over three years, — Abdo siAbe DAL 4 rightly classes it as the most perfect six cylinder car » made. i 4 2 @ Under any condition the fuel dis- senger body. ‘The body itself Is ele- co tribution is perfect. At all times you gantly proportioned. The whole finish get the full benefit of all of the cylin. is magnificent. The car shown here is ders—not occasionally. It has a self — the six cylinder seven passenger tour- contained olling system, guaranteeing Ing car priced at $4500, erfect lubrication. Oli consumption 4 A polished chassis of this most ad- is remarkably low. On one 15.000 mile ‘Six’ will be shown at both the test it averaged eleven miles per gallon and Chicago Automobile of gasoline. In this car the six cylinder Shows. If you attend be sure and look bugbear—carburetion—has been com- it over. jetely eliminated. @ We have a book about this “Six” The wheel Fase of one hundred and — which we know will interest you. thirty-five inches permitsan unusually would like to send you a copy. Please comfortable and luxurious seven-pas- ask for Book C. The Willys-Garford Sales Company, Toledo, Ohio If interested in trucks ask for a truck book. Hotel Plaza, New York City. comicbooks.com