Life, 1911-12-07 · page 5 of 112
Life — December 7, 1911 — page 5: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It's a full-page ad for McCullum Silk Hosiery from the McCullum Hosiery Company in Northampton, Massachusetts. The image shows a woman in an elegant white negligee admiring her silk-stockinged legs while seated, with an attendant behind her. The ad copy emphasizes that silk hosiery makes an ideal luxury gift, comparable to jewelry. It highlights quality, durability ("matched mending silk"), and price points ($1.00, $1.50, $2.00). This represents early 20th-century marketing targeting women of means, positioning stockings as both practical wear and status symbols. The luxurious setting and aesthetic reflect the product's premium positioning in that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SHE Callum Silk Hosiery Can you think of any more pleasing gift than several pairs of the finest silk hosiery, as beautifully encased as a piece of jewelry 2 McCallum Silk Hosiery appeals to women of taste and particular men because of its richness, beauty and unusual wearing quality. $1.00, $1.50, $2.00 at the best dealers everywhere. Matched mending silk in a guarantee envelope with every pair. Our handsome “ ours of the ask . Pechecregrn appgretlbener et A Arp Sekine gt wh ele ra ay McCallum Hosiery Company, Northampton, Mass. comicbooks.com