Life, 1911-12-07 · page 4 of 112
Life — December 7, 1911 — page 4: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. It's a LIFE magazine advertisement for Rubberset Brushes, a personal grooming product line from the early 20th century. The ad targets two audiences: men (shaving brushes) and women (complexion and nail brushes). It uses aspirational messaging—suggesting that owning a quality Rubberset brush signals ambition and good taste. The decorative holly-wreathed frame and "Gift Box" presentation indicate this ran during the Christmas shopping season. The copy emphasizes luxury ("badger hair," "vulcanized rubber," lifetime durability) to justify premium pricing ($2-$7). This is straightforward product marketing rather than political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
BERSET TRADE MARK S He a shaving man? His ambition is to own a RUBBERSET Brush of a quality he hesitates to ‘‘blow himself to.” The dollar brush is good enough when he is pleasing himself—he knows that it will last a lifetime. The more luxurious brushes at $2, $2.50, $3, $5, $6 and $7, are of propor- tionately superior quality. Abundance of real badger hair and rare grades of handles are put together with the care, the quality and expert labor that would mark the shaping of adiamond. It is this out of the ordinary brush that guaran- tees the extraordinary service—a lifetime of luxurious lather making ! The woman purchasing a RUBBERSET Brush for gift giving need have no hesitancy about choosing any one of the higher grade varieties. Each RUBBERSET Brush is made with all the bristles gripped in hard, vulcan- ized rubber, so that the bristles cannot come out. Look for the name “RUBBERSET ™ on the ferrule—it is the same as the “mint mark” for guarantee. Each RUBBERSET Brush is sold in a fancy Christmas box for gift giving, but the usual carton in which RUBBERSET Brushes are individually boxed is a welcome sign to any man. Almost every Specialty Shop, Druggist, Hardware Store and General Store . sells a good variety of styles of RUBBERSET Brushes. The prices Complexion Brushes 2 Two styles—white bristle—eatra soft 1 range 5c. upwards to $7.00. spedaoe Abberice base. Fieme If you have the least trouble in securing RUBBERSET Brushes in your town, send direct to the makers Drug and Specialty Stores for catalog; or enclose remittance to the amount for brush desired. RUBBERSET COMPANY Factories and Laboratorica; Newark, N.J. The ee BB Safety - K Lica ee Tooth Brush ove Every scientife variation of tult and handle. Individua'ly bored. 35e each at Drug, Department and General Stores. comicbooks.com