Life, 1911-12-07 · page 18 of 112
Life — December 7, 1911 — page 18: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement** rather than political satire. It promotes Life magazine as a Christmas gift solution, offering five incentives to subscribers: The small illustration titled "Breaking Home Ties" (showing what appears to be a sentimental domestic scene) serves as a sample of the "handsome picture in colors" included with yearly subscriptions—a premium gift. The advertisement addresses the "Christmas Problem" of gift-giving by proposing that a year-long subscription to Life solves the dilemma. It emphasizes urgency ("send in your list AT ONCE"), offering to personalize Christmas cards and deliver the magazine weekly to friends for fifty-two weeks. Subscription costs are listed as $5.00 (US), $5.52 (Canadian), and $6.04 (Foreign). This reflects early 20th-century magazine marketing strategies—positioning subscriptions as thoughtful, year-round gifts rather than one-time purchases.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Trying to Solve that Christmas Problem First: If you send in your subscription now fora year, we will include a hand- some picture in colors for a premium with it. Sub- scription can commence at any time. Second: If when sending your remittance you so re- quest, we will fill in a hand- somely printed Christmas card in colors and mail it to your friend in time for Christmas. Third: In case the coupon below is not large enough, or you do not wish to muti- late this number, send us your check, yourname'and =. wn nnn nnn ewe we~ eee address, and those of the Cope. Life Pub. Co. friends whom you wish to Enclosed find Dollars. remember, on a_ separate Send LIFE as a Christmas gift for one sheet. year to This picture, handsomely printed in colors, goes as a premium with every yearly subscription. Fourth: Send in your list AT ONCE, as we are al- most certain to be behind at this season, and there is” only just about time com- fortably to make you happy. Fifth: LIFE will go to BREAKING HOME TIES your friend, or friends, ev- Subscription $5.00 ery week for fifty-two weeks Canadian $5.52 Foreign $6.04 as a Christmas present. comicbookMeum