Life — December 7, 1911 — page 17: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

= inner of the Race Kren for the Vanderbilt Cup {(¢ALCOS) °° NES The White Band is a mark of individuality. Serlinder, 60 H. P. Touring Car 7 passenger = hoc Gayl Petit Tonneau § passenger “Goco ecylinder, 40H. acylinder, 40H. 6000 cylinder, 40 H + 6750 aeylinder, 40H . Touring Car 7 passenger - * Petit Tonsead § passenger . Roadster S . Landau iet . EW lines—long, low, straight, simple—wider doors, more room, deeper upholstery and a culture in little things grace the 1g1z Alco. For beauty the Alco is rare among motor cars. Beauty in the dignified simplicity, the quiet style, the graceful prac- tical doors, the character in the hooded dash, the plain masculine outline of the radiator, and the rich- ness of sturdy, generous fenders. Beauty in the culture of the soft, deep cushions, the strong lamps, the dash ventilators, the concealed Prest-O-Lite tank, the petit ap- pointments, its very paint i ness and good taste that ing. Beneath the tonneau door, and con- cealed, is an electric bulb which lights automatically at night as the door opens. It illuminates vividly the step and assists one in alighting. And beauty runs deep in the Alco. Down to its strong, clean chassis— a good metal feast to the man who loves a thing well made, One need AMERICAN LOCOMOTIVE COMPANY, + 6759 4xylinder, 40 HP. Limousine 2 7250 axylinder, 40H, P. Nerline Limousine - 1912 not be a mechanic to enjoy this engineering. The Alco goes back to 1 It was changed from a chain dri to a shaft driven car in 1907. To accomplish this, new hammers and new dies were installed in the Alco factory at a cost of $51,700. Here is now located the largest drop hammer in the world, It weighs 250,000 pounds, ‘This hammer smites the rear axle out of a solid billet of steel. From the beginning the great desire of its builders was to pro- duce a car of long life. ‘The extensive experience in lo- comotive building gave the builders of the Alco a /a/ent knowledge that no one else in the automobile busi- ness today possi This is why the Alco factory possesses a wealth of equipment that stands second to none in the world for completeness—not an equipment to tum out cars “for the day’s smartness,” but an equip- ment in forge, laboratory, heat treating ovens, automatic machinery, instrument like tools, gigantic ma- chines, and wonderful superhuman devices that apply thousands and thousands of pounds of pressure to various parts—tests that no man and no shock could supply. Knowing from their experience that a locomotive is strongest only at its weakest point, the builders of the Alco put every single part that goes-into the car through an indi- vidual analysis both in the chem- istry and physics laboratories. That is perhaps the biggest reason: hy the Alco never breaks down; hy there are wealthy men to-day ng Alcos they purchased in 1906 why the Alco twice won the race for the Vanderbilt cup, America’s motor classic 3 —and why you never hear of an Alco ina second hand shop. Think that over, The new lines are enticingly— irresistibly beautiful. Write for a catalog. 1883 Broadway, New York Builders also of Alco Motor Trucks and Alco Taxicabs comicbooks.com