Life — December 7, 1911 — page 108: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

With Winter Treads, if Wanted Now comes this invention. A double-thick tread of very tough rubber, made to be actually skidding-proof. Not mere corrugations in a regular tread. Not any short-lived protection. But an extra tread vulcanized onto the regu- A double-thick facing of deep-cut blocks, lar. made of wear-resisting rubber. Thick, tough, efficient and enduring. duces danger of puncture by 30 per cent. The blocks are deep-cut. the road surface with countless edges and angles. Skidding is thus prevented. Each block widens out at the base, so the It re- And they grasp strain is distributed over just as much fabric a with smooth-tread tires. That’s immensely important. We know your skidding troubles. And ve know your experience with flimsy devices sug. gested to prevent them. So we worked for three years to perfect this Non-Skid. And we tested 24,000 before we ever announced it. Now we ask a comparison. Note the many advantages—the vital efficien. cies—over other non-skid devices. But the best fact of all is that this ideal tread comes on Goodyear No-Rim-Cut tires. Fall Sales Increase 310 Per Cent Perhaps you don't understand how No-Rim-Cut tires excel the old- ‘ype pe clinchers. hese patented tire: with their hookless base and braided wires, are not easy to explain, But you do know this— Motor car owners have used to date over 700,000 of these Good- year tires. As a result, these tires have be- come the most popular tires in existence, And the demand grows by leaps and bounds. Our fall salés this year increased over last year by 310 per cent. You know that a tire which sells in that way must sell on merit only. And the tire which dominate after tens of thousands have tried it, must be the premier tire. Average Saving $20 Per Tire One can’t be exact in stating cost of tire upkcep. It is often affected by misuse and abuse But we do know thi Statistics show that 23 per cent. of all ruined clincher tires are rim: cut, And rim-cutting absolutely never occurs with Goodyear No-Rim-Cut tires. In addition to that No-Rim-Cut tires are made 10 per cent. over the rated size. Their extra flare makes that over- size possible. You reverse your rim flanges so they curve outward in using No-Rim-Cut tires, That oversize means 10 per cent. more air—10 per cent. added carry- ing capacity. It takes care of your extras. It saves the blowouts due to overload- wo features together ing. im-Cut_ and oversize—unde fe-conditions will cut tie bis The New Goodyear Non-Skid Tread Tough Deep-Cut Double-Thick (jOODYEAR No-Rim-Cut Tires With or Without Non-Skid Treads If it runs only haif that, the av. ing to users on our tires “sold this year will run into millions of dd fars. No Extra Price No-Rim-Cut tires now cost th same as other standard tires. S the saving is clear. These patented tires, when oot output was smaller, cost 20 pe cent. more than clincher tires. multiplied output bas cut the cost of producuons Now the price is the same as for clinchers So it is simply a matter of choos ing You can anywhere get Goodyear No-Rim-Cut tires by simply it sisting on them. But o Our new Tire Book is ready— filled with facts which motor car owners should know. It will cut your cost of tire upkeep. Ask us to mail it to you. THE GOODYEAR TIRE & RUBBER COMPANY, Wayne Street, AKRON, OHIO Branches and Agencies in 103 Principal Cities. We Make All Kinds of Rubber Tires, Tire Accessories and Repair Main Canadian Office, Toronto, Ont. Canadian Factory, Bowmanville, Ont. a comicbookMeoml