Life, 1911-12-07 · page 107 of 112
Life — December 7, 1911 — page 107: what you’re looking at
What you’re looking at
This page is primarily a book review section with a major advertisement for the Ohio Electric Car Company's "Model K" vehicle. The main image shows an early electric automobile with two passengers, depicting it as an elegant, practical Christmas gift. The advertisement emphasizes the car's refined construction, comfort, and reliability—featuring "high efficiency enclosed shaft drive," pneumatic tires, and imported upholstery. The Ohio Electric was marketed as a luxurious alternative to gasoline cars, positioned for affluent families seeking a "distinctive" vehicle. At $2,900 (fully equipped), it represented significant wealth. The ad highlights practicality alongside elegance, appealing to buyers who valued both comfort and technological advancement. This reflects the early 1900s automotive market when electric cars competed seriously with gasoline engines before internal combustion ultimately dominated. The advertisement's emphasis on cleanliness, ease of operation, and refinement suggests electric cars appealed particularly to wealthy urban consumers and women.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Books Received The Sensitive Plant, by Percy Bysshe y. (J. B. Lippincott Co., Phila- Story, by William De Mor- (Henry Holt & Co. $1.35.) A Hand in the Game, by Gardner Husting. (Henry Holt & Co, $1.25.) The Song of the Eastern Stars, by Anna Mathewson. (R. G. Badger Co., $1.00.) The Henry James Year Book, by Henry James and William Dean How- dls. . G. ger Co., Boston, Mass. Goth, $1.50; leather, $2.00.) The Bi d of the White Hors. Gilbert Chesterton. (John Lane $1.25.) The Power of Tolerance, by George Harvey. (Harper & Bros. $1.50.) Bashful Ballads, by Burges Jobnson (Harper & Bros. $1.00.) Lougliter, by Henri Bergson. (Mac illan Co. $1.25.) Football for the Spectator, by Walter Camp. (R. G. Badger Co., Boston, Mass. 75 cents.) Friedrick Nietzsche and His ow Gospel. (R. G. Badger Co. Boston, Mass. $1.00.) Francesca, by Florence Morse Kings- ky. (R. G. Badge . 5 net.) The Adventures of a Suburbanite, by Ellis Parker Butler. (Doubleday, Page & Company.) The Regencrators, by Theodore Bo ret. (Pacific Printing Co. San Fran- cisco, Cal. $1.50.) The Little Green Gate, by Stella Cal- laghan. (G. P. Putnam Co. $1.50.) The Mtdsummor of Italian Art, ly an Frank P. Stearns, (R. G. Badger Co. Boston, Mass. $2.00.) — ——. ERE is a Christmas present. One that your whole family will appreciate and treasure. It is so dis tinctive, so far removed from the ordinary and at the same time so very practical. No other electric can claim the fine construction and com- controller (patented) located on the steering post. 34x 4 solid fort, the magnificent ric‘t finish and elegance, the dainty and of pneumatic tires, Exide and Ohio Batteries. Ironclad or delicate appointments. It is big and roomy. The wheels are Edison Batteries at additional cost. Colore—Ohio Blue, Green large and the springs remarkably resilient, all of which means or Maroon, Upholstery—finest imported broadcloth or goat- solid comfort and ease. skin, Price—fully equipped—$2900 f. 0. b. Toledo, Ohio. This is Model K. It is equipped with our high efficiency en- Write for beautifully illustrated catalogue showing complete closed shaft drive without universal joints (patented). Magnetic __ line of the finest electric cars built. THE OHIO ELECTRIC CAR COMPANY, Dept, C. TOLEDO, OHIO Agencies in New York, Chicago, Los Angeles. Denver, Kansas City, Salt Lake C Louis. do, NAME-ON AUTO ROBE Philadelphia, Boston, Washington, Columbus, San Francisco, Portland, . Vancouver, Mexico City, and $1) 00 PREPAID. Direct from the mill. For ff | other principal cities. Je automobile, carriage or steamer. "Your name, initials, ‘or initials and town woven in. Can't be removed without destroying robe. Same qual robe without name woven in would cost you $15.00. Name-On Auto Robe is of dyed-in-the-yarn Mohai. cia loag fibre. A warm, eolt,luzuriousrobe. | “The Bees,” by M. Ellen Thonger The Footlights, Fore and Aft, by San Siz, Maroon, Olize Green, Dark: Bice, Le (G. P. Putnam's Sons. $1.35.) Channing Pollock. (R. G. Badger Co., for Chrlatmas—The Hane Oa. Avto Robe mates @ die Find the Woman, by Gelett Burgess Boston, Mass. $1.50.) Bey eck oedatahty Write tor booklet. * (Bobbs-Merrill Co., Indianapolis, Ind. The Third Miss Wenderby, by Mabel EAE Gaston, Somerset Sts sere Secoot, Phils $1.25.) Barnes-Grundy. (Baker & Taylor Co. ; Adventures of Letitia $1.25.) See EUROPE in an AUTO! Carberry, by Mary Roberts Rinchart. The Bouble, by Richard Barry. (Mof- TBE eo rom raltvay waina Stop hen Merrill Co,, Indianapolis, Ind.) fatt, Yard & Co. $1.25.) bere you please. ese r Healer, by Robert Herrick. David Crockett, Scout, by Charles ROP, We rbave ior Wt (Macmillan Co. $1.35.) Fletcher Allen. (J. B. Lippincott Co, ea att ee ce the mosh reason: The Money Moon, by Jeffery Farnol Philadelphia, Pa. $1.25.) (Dodd, Mead & Co. $1.25.) The Lute of Life, by James Newton The Two-Gun Man, by Charles Alden Matthews. (Horton & Co., Cincinnati, Teme ONAL AU roresyet So Seltzer. (Outing Publishing Co. $1.25.) Ohio. $1.50.) THE WILLIAMS PRINTING COMPANY, NEW YORK comicbooks.com