Life, 1911-11-30 · page 3 of 40
Life — November 30, 1911 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire**. It's a Fiat automobile advertisement from *Life* magazine's early automotive era. The ad promotes the Fiat 35 H.P. Fore-Door Limousine as "The Master Car" of the fifteenth year (of Fiat's production). The text emphasizes that Fiat ownership conveys pride and that European designers have used Fiat as their template for fifteen years. A key selling point: Fiat's model branch in Poughkeepsie, New York manufactured cars domestically, eliminating import duties and simplifying purchasing decisions for American buyers. Prices ranged from $4,500 (open bodies) to $5,500 (closed bodies). The elegant illustration depicts the vehicle in a classical garden setting, suggesting luxury and prestige positioning.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Fifteenth Year HERE is something tangible in the pride of Fiat ownership—the con- sciousness of possessing the “Master Car,” from which, for fifteen years, designers in Europe and America have produced their best. $4.500—Open Bodies Master Car The model branch of the Italian F-1-A-T at Poughkeepsie, New York, has removed from the purchase of Fiat cars the question of import charges, thereby reducing to simplicity the problem of selection. $5,500—Closed Bodies Completely Equipped New Catalogue H from Sales Dept. . Poughkeepsie F ° | ° A “T New York “Fiat Representation and Fiat Service are World-wide” comicbooks.com