Life, 1911-11-30 · page 2 of 40
Life — November 30, 1911 — page 2: what you’re looking at
What you’re looking at
This page is a **whisky advertisement**, not political satire. It promotes Cascade Pure Whisky, manufactured by Geo. A. Dickel & Co. Distillers of Nashville, Tennessee. The ad uses atmospheric imagery—a moonlit mountain landscape with a cabin, trees, and rushing water—to evoke the natural, rustic origins of the product. The tagline "Mellow as Moonlight" emphasizes smoothness and quality. The bottle itself is prominently displayed on the left side. The text notes this represents the "original bottling" with an "old gold label," suggesting heritage and authenticity—marketing appeals common to whisky advertising of this era. There is no political commentary or satire present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mellow as Moonlight CASCADE PURE WHISKY Heo A ont CF Original bottling has old gold label Geo.A.Dickel & Co. Distillers. Nashville Tenn. comicbooks Men