Life — November 30, 1911 — page 18: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Anybody iL A)MESE Can Join The Fashion Reform League is for the Women of Am- erica and Every Want is Filled—Have You Been to the Opera Yet? If Not, Come in and Get a Complete Outfit—Some Wants A’ impression has gone abroad that this League caters only to the ultra-fashionable. Nothing could be further from the truth, The League has been founded on a scientific idea. We believed from the start that Amer- ican women were fully capable of orig- inating their own styles; we were firmly convinced that, with the re- sources at our disposal, we could pro- duce effects here in America that would make the Parisians sit up and shiver; that we were right in this, a short walk on Fifth avenue any fine day will amply prove. American fashions now lead the world. We were the first to introduce the barefoot movement. We were the first to insist upon ladies carrying something in their hands—from a natural doll to a stuffed alligator; for only in this way can the idea of ease and refinement be con- veyed. . We were the first to show that con- stant change in woman’: attire is absolutely neces- sary in order to keep the men enchained, Our suffrage costumes have given a chic appear- ance to the whole woman- suffrage movement. To be appreciated, they must be seen, But to say that we are exclusive is wrong. We want everybody to come in. If you cannot buy your clothes from us you can have them made in your own home or you can make them yourself. secretly. No matter what your circumstances may be, we can meet your needs. for the élite, with large plate glass windows, where they can be seen dur- ing certain hours of the day trying on their frocks. A small admission will be charged, and this will go to charity. This department is entirely separate from the nouveau riche department, which is carefully screened from the public. Anybody can join the League, no matter how remote they may be from the metropolis. We have patrons as far west as the Hawaiian Islands, and our Philippine branch is a great success. But we do not cater to other nations. For example, England has been be- seeching us to do something for them, but we consider the English woman hopeless. She lacks verve, Do you wish to know a member of this League when you see her? All women who have that indefinable bored We naturally separate our wealthy patrons from those in reduced circum- ix stances. We are now put- ting up a special building WOMAN OF SNAK PAIR ADVANTAGE OVER HER CHUNKY SISTER “OUTLINE ELIMINATION" AS WE MOPE, THIS STYLI BUILD WILL NO LON BECOMES GENERAL, ER MAVE AN UN- LADIES INCLINED TO PLUMPNESS SHOULD AVOID MUCH DRAPERY TO GET THE SUBTLE EFFECT OF “LINE AS SHOWN ABO} look, who are thin and have the shad walk, are League ladies. Opera costumes are now necessary. Step in and order yours early. We can supply opera costumes at all prices, from about two thousand dollars—for those in moderate circum- stances—to say ten or twelve. We have made a special study of opera cos- tumes and can guarantee results, The idea of an opera costume is quite simple. As you alight from your car you must be covered up with furs, so that only the faint gleam of your eye can be detected and the possible tip of your nose; but when the head janitor, the manager and the superintendent of the opera assist you as you enter your box in remov- ing your outer _habili- THE comicbooks Mee