Life, 1911-11-23 · page 38 of 44
Life — November 23, 1911 — page 38: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Top Section—"A Nice Distinction" (Satirical Anecdote):** A brief joke about legal hypocrisy. A convicted felon is told he won't be hanged for stealing a horse, "but you are to be hanged that horses may not be stolen." The satire mocks the arbitrary severity of 19th-century British law, which imposed capital punishment for property crimes while distinguishing between the crime itself and its legal consequences. **Main Content—Schlitz Beer Advertisement:** The dominant feature is a large commercial ad for Schlitz beer in brown bottles, claiming its dark glass protects beer from light-induced spoilage and decay. The ad emphasizes purity and scientific superiority ("kept pure until poured"). **Right Column—Red Raven & Miscellaneous Items:** Brief advertisements for Red Raven (a digestive tonic) and a short humor piece ("No Way Out of Court") about a Chicago magistrate unable to settle a technical assault case because the defendant refuses compromise. **Overall:** This is primarily an **advertising-heavy magazine page** with minimal editorial cartooning—mostly commercial content with small scattered jokes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ibd ideas A Nice Distinction “Tt is very hard, my lord,” said a convicted felon at the bar of Judge Bur- g a poor fellow for stealing swered the judge, “ for si but you are to be hanged that horses may not be stolen.” Brome promising a woman to love “YoUR HUSBAND WILL anit s oil © RED RAVEN 1 ri is not “casual water” it is a water with a purpose and our genial friend . > Bottles 2!" and nausea It is not enough to make pure| and thatit deer, it must be ept pure until it is poured! clears the head into your glass. Seiles tha'stonnat Beer is a saccharine product. The slight- | splits, everywhere 15¢ est taint of impurity injures its healthfulness. | Light starts decay even in pure beer. Dark | —— glass, the scientists say, gives protection | No Way Out of Court against light. There is a lawyer in Chicago, for Dyes . meus oe : : some years a police magistrate, who Purity above everything else distinguishes Schlitz was a natural peacemaker and always beer from common beer. endeavored to smooth over any slight differences between the persons brought We use the costliest materials —we age Schlitz for months to ee Bi hencl ‘ved or ane ; nee, when the charge involved was prevent biliousness — it will not ferment in your stomach. fr tedhiical aasaull, 1¢ chine ont tai es ; . . course of evidence that the parties were Schlitz is sent to you in Brown Bottles, thus protecting Schlitz neighbors, and had formerly been 04 urity from the brewery to you $s. the Dest of terms, purity y your gla “This is too bad, too bad!" com Without all these precautions no beer can be healthful, and mented the judge. “And. berweca SR > friends! Is this not a case tht f who knowingly would drink beer that was not? be sgttled out of court?” I'm sorry to say that it can't bef If you knew what we know about beer, you would say, done, your Hon arked the plain- “Schlitz—Schlitz in Brown Bottles.’ eriously! “TT thodght.of, that aig self, but the coward won't fight.” e —The Green Bag. Order a case from your decler today, — See that crown or cork is branded “Schlitz. Prosanty the trusts allowed the postal banks to be started just to find out whether or not the ultimate consumer 8M The Beer That Made Milwaukee Famous) '° °° 222 commercior vous comicbookMeot