Life, 1911-11-23 · page 37 of 44
Life — November 23, 1911 — page 37: what you’re looking at
What you’re looking at
This page from *Life* magazine is primarily **advertising content**, not political satire. The main feature is a prominent advertisement for the **Detroit Electric automobile**, prominently endorsing Thomas Edison's endorsement of the vehicle and its battery technology. The advertisement emphasizes the Detroit Electric's superiority by claiming Edison himself chose it exclusively and personally owns one. It highlights innovations like the Edison Battery's weight savings (325 pounds lighter than lead batteries) and superior efficiency. The copy emphasizes cutting-edge automotive technology of 1912—aluminum panels, shaft drive, pneumatic tires—as selling points to wealthy consumers. The surrounding content includes typical period magazine features: humorous anecdotes about historical figures, advertisements for beauty treatments and cosmetic products (typical for the era), and miscellaneous comic items. The page reflects early 1900s consumer culture: technological innovation as status symbol, celebrity endorsement marketing, and beauty advertising targeting primarily female readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
and paid, both - one »ooks d we $1.00 There Is “While There is Life, There is Hope,” js the motto of our brilliant contempo- rary, Lire, If we may be allowed to paraphrase, we would say, “ While there is Lire there is certainly hope of ridicul- ing into oblivion some of the monstrous anomalies of modern ‘science -Medical Freedom. Interesting Correspondence Governor Giles, of Virginia, once ad- dressed a note to Patrick Henry, de- manding satisfaction : “Six—I understand that you have called me a‘ bob-tail’ politician, I wish to know if it be true, and if true, your meaning “Wa. B. Gites.” To which Mr. Henry replied : “Sie—I do not recollect having called you a ‘bob-tail’ politician at any time, but think it probable I have. Not recollecting the time or occasion, I can’t say what I did mean, but if you will tell me what you think IT meant, I will say whether you are correct or not. “Very respectfully, “Patrick Hexry.” —Spofford’s Library of Wit and Humor. A toy, complaining how rapidly time stole away, said: “Alas! Tam near thirty.” A doctor, who was present, and knew her age, said: “Do not fret at it, madam; for you will get further from that frightful epoch every day.” Fringed Curtains of Thine Eye Advance.” The Tempest. Beautiful Eyes Magnetize Leag, thi a sand perfect brows en- hance the ugliest cyes. Your face ot your eyes cannot be beautiful if you have thin lashes or brows. My LASHGROW TREATMENT Poutively grows them as tong and thick as you like. A week of use wi ed improvement. It is ately armless to both eye itself and. sight. Write to Dept. 1-B for Literature and Prices. Rosy Cheeks - No Wrinkles HULDA THOMAS’ Facial Treatment draws the to sallow, wrinkled Jaces , nourish- skin, removing di: nd kis Buses frm.’ Test Sample, 25c.3 3 applications, 50¢. HULDA THOMAS Dept. 1-B IL West 38th New York Saasuitation Free is, rez4rd to any physical blem- Thomas" ish. “Write or call at Mrs, Beauty” Parlors (most completely is country). Booklets free. UNDERGROUND GARBAGE RECEIVER NO LITTER, NO OpoRs, © foot: closes itself. Clean and sanitary. rect from factory. intecd. Circular free. HENSON, Mfr., 46 Furrar Street, THOMAS A. EDISON chooses the Detroit Electric ex- clusively as the one car properly made to use efficiently the tremendous capacity of the Edison Battery. The Detroit Electric is the only electric pleasure car allowed to install his famous battery. For several years Mr. Edison and our engineering staff have done “team work” to produce a battery worthy of the Detroit Electric car and a car worthy of the battery. Mr. Edison has personally seen every blue print of the car and today owns and operates a Detroit Electric. From the beginning the Detroit Electric has been built with the Edison Bat- tery in mind. ‘Think what this means! The Edison Battery in a Detroit Electric saves 325 pounds in weight over the lead battery and still gives much greater permanent capacity. Consider what this means in mileage, speed, tire economy and running expense. Modet 30 In perfecting our motor, controller and wiring so as to offer the least resistance to the flow of energy from the enormous capacity of the Edison battery under all conditions, we have also obtained a more economical use of current when the lead battery is used. Sheet-steel-asbestos-lined compartments give absolute protection to the battery and car. For 1912 we will build one chassis in four sizes 85-inch, 90-inch, 96-inch and_112-inch wheel base, all with drop frames, permitting low hung bodics. Ten stunning body lesigns, 6 All Body panels are of aluminum, They do not check, crack, or warp. That means long lite continued (G beauty of finish and casy repair. All fenders are of YY) ZS — shaminum, full skirted to protect car trom dirt, Zoe All models equipped with our direct Shaft Drive— oF. ECTRIC Ce fut ha doub rakes are extra powerful, with a double safety device hatt Drive K patented), operated by cither hand or foot, on both, af ——— _ Wonderful'springs of improved design, smooth over an’ Chainless unevenness of the road, Ball bearing stecring kauckles make steering remarkably casy. Your choice of Pneumatic or Motz Cushion Tires. BATTERIES:—Edison—nickel and steel; Detroit, Ironclad and Exide Lead, Edison and Ironclad at additional cost. . Do not hesitate to write us for any information you may desire. Art catalog now ready. Sent on request. ANDERSON ELECTRIC CAR COMPANY, 409 Clay Ave., Detroit, Mich. BRANCHES -— New York, Broadway at 80th Street; Chicago, 2416 Michigen Avenue Brooklyn Duffalo Cleveland Kansas City Minneapolis St. Louis bx NAA 8 Gouty and g humorous old gen- tleman wires to his doctor. Doctox’s Wire (reading telegram): If you are interested in a pretty foot and ankle, come over this evening. —Punch. “My! Miss Ma’r,” said the old darky to the young lady of the house the morn- ing after her coming-out ball, “you sho’ did look sweet las’ night. My! I hardly knowed you. Dey wasn’t a thing about you dat looked natchel.” “race ur, pitL! THIS MUST BE Richmond Christian Advocate. BROADWAY ”” ng comicbooks.com