Life, 1911-11-09 · page 42 of 44
Life — November 9, 1911 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire. The dominant content promotes the Rauch & Lang electric automobile—a real early-1900s vehicle manufacturer highlighting their new models' features (longer wheelbase, luxurious upholstery, electric batteries). The small cartoon visible in the upper right appears to be unrelated advertising for a book called *"The Good Old Days"* by Charles Wheeler Bell, featuring illustrations by a Chicago cartoonist. Below that are book advertisements and reviews, followed by a whiskey advertisement for Old Overholt Rye, claiming continuity since 1810. The page demonstrates **early-20th-century Life magazine's mixed content model**: satirical editorial material alongside substantial advertising revenue. The electric car advertisement is notable historically—electric vehicles were luxury items competing with gasoline cars before the Model T made combustion engines dominant. No significant political satire or social commentary is visible on this particular page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The New Rauch & Lang Electrics Are Now on Exhibition in All of the Principal Cities POST CARD addressed to the Rauch & Lang Company, Cleveland, Ohio, will bring you the name of the Rauch & Lang agent in your city and the new Rauch & Lang catalog. These agencies in every city are conveniently located in beautiful showrooms, where the elegancies of the new cars may be most minutely observed. The cars have a longer wheel base—a larger body with more spacious interiors and luxurious upholstering. Easier entrance and exit are afforded by a dropped frame, which also adds to the appearance. Exide or Exide “Hy-Cap” Batteries, standard equipment, optional, Edison or Exide “Ironclad” at an extra cost. Special Llectric Pneumatic or Motz High-Efficiency Cushion Tires optional. Have our agent give you indisputable facts regarding our control and mechanical features. Ask him about the special Rauch & Lang inspection service. THE RAUCH & LANG CARRIAGE COMPANY 2305 West 25th Street Cleveland, Ohio (03) Do YOU think “The Good Old Days” were the better days} Charles Wheeler Bell thinks o, and the way he proves it make | one of the funniest books of the year. Witty, snappy paragraph with human nature in ey line. Delicious pictures by For the famous cartoonist of the Chicago Evening Post, Cover in Colors and Gold. SO ceats eat AT ALL BOOKSELLERS A. C. McCLURG & CO., Record of .in Adventurous Life » M Hyndman, (Macmillan Con $1.75. Tudor Shakespeare (The Tragedy ynco and Juliet), by William Allan (The Macmillan Company. 35 cents.) The Fourth Physician, by Montomery B. Pickett. (A. C. MeClurg & Co., Chi azo, IN. $1.00.) : Bernard Shaw, by Archi (Stewart & Kidd Company, Cincinnati, Ohio. $5.00.) History ¢ 2 Sherman Law of the United States rica, by Albert H Walker. (The Equity Press, New York City.) Tom Brown's School Days, by Thomas Torpin. : 0.) and Wendy, by J. M. Barrie ribner’s Sons. ‘For the days of Auld Lang Syne fill the glasses with Books ‘Received Tommy's Money, by John RK. Coryell (Harper & Bros. Other People, by Charles Dana Gil, His Rise to Power, by Henry Russell (Chas, Scribner's Sons, $4.00 net.) Miller. Merrill! Company, In Shadow Men, by Donald Richbery. . $4.25. (Forbes & Co., Chicago, Ml, ) Education, by L. BL R. Recollections, Grave and Gay, by Mrs 3 Mittin Company, Burton Harrison. (Chas, Seribner's 0.) The Summons of the King, by Philip ru King’s Southland — Melodies. . (The McDowell Press. (Forbes & Co., i $1.50.) The Twelfth Christmas, by Marjorie 2 on Horseback, by Ilanche Benton Cooke. (Forbes & Co., Chicago, Weithrec. (Desmond Fitzgerald. $1.00 Ml. s0 cents.) net.) 836 Old Overholt Rye ** Same for 100 years’* Bottled in bond from charred oak barrels under government su- pervision since 1810—always uniform, rich and pure. It'sa whiskey you'll like— insist on getting it A. Overholt & Co. Pittaburgh, Pa. INVESTORS READ | The Wall Street Journa comicbooks [2SSSSANSANNNNSSSASSSSS NNNSNS -cCO