Life, 1911-11-09 · page 3 of 44
Life — November 9, 1911 — page 3: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**, but rather a **straightforward automobile advertisement** from *Life* magazine circa 1912. The image shows the Locomobile Company of America advertising their "48" model—a six-cylinder automobile available in multiple body styles. The photograph depicts the vehicle with well-dressed passengers in a park setting, emphasizing luxury and leisure. The ad lists various configurations (Touring Car, Limousine, Torpedo, Berline, Landaulet) with prices ranging from $4,800 to $6,050—substantial sums in 1912, positioning this as a premium vehicle for wealthy buyers. The "Ten Inch Upholstery" feature is highlighted as a selling point. This is period commercial content, not political commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
= YE EE EE LEST EES ES ES ESS Es Sn ee eS en Ee ee Sg ES es The 1912 "48" Locomobile Six Cylinder Shaft Drive Four Door Body Styles Touring Car, Seven Passengers, $4,800 Limousine, Seven Passengers, $6,050 Torpedo, Four Passengers, 4,800 Berline, | Seven Passengers, 6,250 Torpedo, Five Passengers, 4,800 Landaulet, Seven Passengers, 6,150 All these styles have Ten Inch Upholstery New York The Locomobile Company Washington Chicago : Atlanta Boston of America San Francisco Philadelphia Bridgeport, Conn. Oakland comicbooks.com