Life — November 9, 1911 — page 3: what you’re looking at

What you’re looking at

# Analysis This is **not a cartoon or satire page**, but rather a **straightforward automobile advertisement** from *Life* magazine circa 1912. The image shows the Locomobile Company of America advertising their "48" model—a six-cylinder automobile available in multiple body styles. The photograph depicts the vehicle with well-dressed passengers in a park setting, emphasizing luxury and leisure. The ad lists various configurations (Touring Car, Limousine, Torpedo, Berline, Landaulet) with prices ranging from $4,800 to $6,050—substantial sums in 1912, positioning this as a premium vehicle for wealthy buyers. The "Ten Inch Upholstery" feature is highlighted as a selling point. This is period commercial content, not political commentary or satire.