Life, 1911-11-09 · page 2 of 44
Life — November 9, 1911 — page 2: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not editorial content or satire. It promotes Sanitol brand tooth powder and paste from the Sanitol Chemical Laboratory Company in St. Louis, Missouri. The page features an illustrated woman in early 1900s fashion (high-collared white dress, dark sash) as an idealized beauty standard. The ad's messaging connects dental hygiene to feminine attractiveness—"bright eyes, rosy cheeks, coral lips—and now for the final touch to unspoiled beauty—glistening, white teeth." The "sanative measure" framing presents tooth cleaning as health-related rather than purely cosmetic, which was common marketing language of the era. The ad emphasizes freshness, cleanliness, and youth as desirable outcomes. This reflects early 20th-century advertising that tied personal grooming products to social respectability and romantic appeal.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Teed2eee esha t Bw iy) Trial Size Package j cf Sanitol Powder or Paste, Face Cream, Taleum Powder, Sanitol Liquid or Shampoo sent Sree on receipt of your dealer's name and address and 4 cents to pay postage and packing. Ieee aaa aaa -~ ‘ ee e \. Exquisitely Dainty —A Sanative Measure Bright eyes, rosy cheeks, coral lips— and now for the final touch to unspoiled beauty—glistening, whife teeth. The pure, unacid mouth and the clean, | sound teeth that influence these things are best preserved by There’s the very freshness of youth about the nice cleanness and cool, delightful after taste of these most efficient tooth preparations. The use of either by young and old—anybody and everybody—is the longest step towards an assurance of sound, white teeth and a pure, clean mouth. Keep the mouth and teeth clean and free from acidity with Sanitol Powder or Paste. You can depend onthem, Do not neglect to go to your dentist at least once a year—two times is really preferable ~The result is bound to be tooth health. rrikititirereeeeirireiiirteeeeeeeeeeeeeee Sanitol Chemical Laboratory Co., St. Louis, Mo. =] Perri eee Teese ie (er u Mm