Life, 1911-11-02 · page 49 of 56
Life — November 2, 1911 — page 49: what you’re looking at
What you’re looking at
This is primarily an **advertising page**, not political satire. It contains four period product advertisements: 1. **Brooks Brothers** (top left): Upscale menswear—fur-lined coats and motoring accessories for wealthy gentlemen. 2. **Club Cocktails** (center-left): Martini advertisement emphasizing that cocktails are essential to proper dinner entertaining. References "Thanksgiving dinner" and promotes pre-made bottled cocktails as superior to homemade versions. 3. **Richelieu Knitting Company** (right): Women's undergarments—union suits marketed with specific design features (seamless waists, no side bunching under corsets). Targets women concerned with proper fitting undergarments beneath corsets. 4. **Heublein & Bros** (bottom): Spirits distributor listing cocktail brands available at dealers. The page reflects **early 20th-century consumer culture**: luxury goods marketed to affluent Americans, gendered product targeting, and emphasis on convenience (pre-made cocktails). No political commentary or satirical content is evident.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Grupusncois> Vycbsbthens ( GELOTHINGS) Gentlemens atk Parnishing Gouds, Fur and Fur Lined Coats in our own special patterns—unobtainable elsewhere. Fur Caps, Gloves and Boots for Motoring. The latest English and French Models in fur liveries. Send for Illustrated Catalogue. BROADWAY, Cor. TWENTY-SECOND ST., NEW YORK TH THANKSGIVING INNER, or any dinner for fat matter, is not complete without an appetizing COCKTAIL to begin with. As a gentle stimulant they are unequaled, and their flavor and softness, due to accurate blend- ing and proper ageing, make them superior to any newly made cocktail. REFUSE SUBSTITUTES Manhattan, Martini and othe standard blends, bottled, ready to serve through cracked ice = AT ALL DEALERS YG. F. HEUBLEIN & BRO. Sole Props. Knitted to your form With the waist shaped perfectly to your form on the machine in a fine, thin texture, and with no seams in the side to bunch and rub into the flesh beneath your corsets the invites your attention as the finest line of ladies’ fine-ribbed union suits made. Two types in cotton, mercerized and merino, all styles of cut and without side seams. Priced from $1.00 to $3.00. The WIN-SUM Is a union suit affording the same com- bination as that enjoyed in a summer- weight vest worn with a winter-weight lower garment. The SEEM-LESS Gives you a glove-fitting waist of thinner texture with no seams to cause discomfort beneath the corsets. Unusual Booklet on Request Richelieu Knitting Company 61 Broad Sweet UTICA, N.Y. If you hate not written your ideas for Richeliew prizes see your dealer—-or ask us. comicbooks.com